By Bo McDonald Try to stand in front of a class for 5 minutes and explain the difference between a bank and a credit union. Don’t be surprised if one-half of the class starts [...]
By Bo McDonald Imagine that you were told that as of January 1st 2013 you would have a ZERO marketing budget. What would your response be? Break out in a cold sweat and panic? Would [...]
by Bo McDonald We’ve lined up some pretty exciting projects for the credit unions we work with in 2013. During the fall my team at YMC has labored endlessly on plans for the New [...]
by Bo McDonald “I need to find ways to motivate my team…” Sound familiar? You’re not alone. Every credit union that we speak to is struggling with that same issue. The folks who have [...]
by Bo McDonald, Your Marketing Co THINK---a simple inspirational quote from Thomas J. Watson helped build IBM in the last century. Such quotes are everywhere. Posted above desks, framed in conference rooms. Now…in the [...]
by Bo McDonald I’m a marketer…but I’m also a politico geek. That’s why I was so interested in a Facebook article recently posted by fellow credit union marketer Deb McClean titled “[...]
As a credit union executive you’re overwhelmed. You’re dealing with a lot. Surly regulators, mounting regulations, unmotivated employees, and more challenges than you’ve ever seen previously in your credit union career. by [...]
by Bo McDonald Not too long ago, I read a lively exchange on a credit union blog about the place of holiday loans in the market. There were a range of opinions. Some wrote of [...]
by Bo McDonald Remember that fuzzy pink bunny pounding the drum in those TV commercials in the 80s and 90s? It outlasted and passed by all kinds of other devices. The bunny represented the longevity [...]
by Bo Mc Donald I mean no disrespect in this blog post. In fact, I write this because I see it as an issue that credit union executives and I struggle with at times. It [...]
Each day I spend about 30 minutes to an hour looking for content relevant to credit unions, marketing, and success. I try to find cool and unique content to share with the YMC team and [...]
by Bo McDonald While putting the final touches on our marketing and strategic plans for 2013, I ran across this quote from President Dwight Eisenhower: “Plans are worthless, but planning is everything.” Those words came [...]
“Everything you do is great, just go ahead.” How often have you heard those words from the board and management at your credit union? Probably never? by Bo McDonald, Your Marketing Co “Everything you do [...]
by Bo McDonald I flipped on the television one evening during a recent trip to Denver for the CUNA Community Credit Union and Growth Conference. Since we’re close to the election, almost every ad [...]
When my team begins a relationship with a new credit union, we take some time to analyze everything about our new client. Our analysis goes well beyond marketing– into processes, culture, and staff. What we [...]
