by Bo McDonald Before you read this post, take a moment to look around at the marketing materials in your credit union and those pieces out in public right now. What is the message? Is [...]
At 72 years old, Dr. John may not be the most nimble fella, but his life story is one best described by the lyrics of one of his songs: Quitters Never Win and Winners Never [...]
By Bo McDonald The late Steve Jobs has left behind so many lessons about business. I could write post after post, my thoughts about what credit unions can learn from his business sense and leadership [...]
By Bo McDonald One day last year I was having lunch with the management team of a credit union at our routine lunch “hangout.” The food is mediocre. Our normal server is abrupt and rude. [...]
By Bo McDonald Many credit unions tend to operate by myths from within the industry. Likewise, many credit union business and marketing plans are written and executed surrounding those same myths. I’m not pointing [...]
By Mark Dudley In this day and age expectations (or you can call it entitlements) are high. Whether shopping for groceries or a house, consumers have great expectations. They demand to be treated with a [...]
by Bo McDonald, Your Marketing Co. The YMC team recently had the pleasure of spending the day at Turner Field listening to some awesome stories from the Word of Mouth Marketing Association. I about wiped [...]
By Bo McDonald One of my morning routines is tuning into NPR’s Morning Edition on my way into the office. Often, I hear stories that spark an idea in my mind that become a [...]
By Mark Dudley This Valentine’s Day was supposed to be the best ever. In the past, I was one of the guys who didn’t really try to over hype the holiday. I would [...]
By Bo McDonald I preface this post by saying I am not the world’s great boss. I don’t come close to earning that title. I have high expectations, little patience and a pretty [...]
By Mark Dudley “Busy” has become our best excuse. We all have a lot going on. Between work, family, social life, and everything else, the hours in the day just fly by. I Googled the [...]
By Bo McDonald Do you know what a commodity is? The Merriam-Webster dictionary defines it as: “a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors ([...]
By Mark Dudley Greg Glassman founded CrossFit in 2000. He’s since opened up over 5,000 affiliate gyms. CrossFit describes its strength and conditioning program as “constantly varied, high intensity, functional movement.” The program’[...]
by Bo McDonald, Your Marketing Co Did you ever hear of The New Radicals? This one-hit-wonder band from the late 1990’s was pretty eccentric. There was only ever one consistent band member, Gregg Alexander. [...]
By Bo McDonald Several years ago I was a Charter Cable customer. From day one, the supposed install day it was a relationship many would label on Facebook as “It’s Complicated.” The technician was [...]
