Your Marketing Co News Archives

Be careful what you ask for on social media

by Bo McDonald Social media use has created quite a stir in recent blog posts and conference sessions.  The argument to use social media ranges passionately on both ends of the spectrum.  Whether you’re [...]

The chocolate chip check in

by. Tom Picciano I was pleased recently to try a different brand in my favorite hotel company’s family.  Less than a minute after getting to the front desk, I signed the register, and had [...]

Marketing Like a Tree

Marketing Like a Tree

by Bo McDonald I recently had the pleasure of attending the CUES ExecuNet conference in California. After one of the sessions several of us drove up to Yosemite for a ride on the “tree tram.” [...]

Saturday In The Cable Office

Saturday In The Cable Office

by. Tom Picciano It seemed easy enough after the telephone call.  The tech support guy from the cable company set up an in-home visit for Monday.  He told me to drop by the cable store [...]

The Consumer Isn’t a Moron, She Is Your Wife

The Consumer Isn’t a Moron, She Is Your Wife

by Bo McDonald We recently posted a graphic on our Facebook page with a quote from advertising great David Ogilvy: “The consumer isn’t a moron, she is your wife.” How could several words that [...]

Ice Cream Wars: Is Price a Winning Strategy?

Ice Cream Wars: Is Price a Winning Strategy?

by Bo McDonald Two big fast food chains are dueling for the frozen treat market.  In one particular town, they happen to be right across the street from each other.  The first, of royal persuasion, [...]

The “Superformula” of Marketing

The “Superformula” of Marketing

No matter what your age, receiving a cancer diagnosis can be devastating.  But imagine you’re a child receiving that news who doesn’t understand the full extent of what that means. But once treatments [...]

Your Job Has Changed

Your Job Has Changed

by Mark Dudley Imagine you were there in 1913 when Henry Ford set up the first moving assembly line for the production of automobiles. Your job was to do just one of the 84 steps [...]

The Fish Rots From The Head

by Bo McDonald When Panera Bread launched “The Meal of Shared Responsibility” in March they embarked on quite a noble cause. If you missed the news earlier this year, “The Meal” was a single menu [...]

A Checking Account as Smart as a Diaper?

by Bo McDonald Could you provide as much info to your members about their finances as a diaper can provide a parent about their infant? You should be able to! Pixie Scientific has developed a [...]