My personal reflections of 9/11: 10 years later
As most do, I remember exactly where I was on that horrific Tuesday morning, September 11, 2001. Try not to hold it against me but I was working for Morgan Stanley Dean Witter in Troy [...]
News Archives
Audit Your Advertising Budget and Adjust Your Strategy
by Lyle Heller, CU-VO One of the Twitter users I follow had an interesting tweet this week. “Are You Ready to Audit Your Advertising Budget and Adjust Your Strategy?” The author, Brian Pasch, comments “As [...]
We Should All Be Rooting for NCUA
As the credit union movement learns that the latest Corporate Credit Union Assessment is 25 basis points, now is the time to collectively call on NCUA to do everything it can do to ensure credit [...]
Five Signs Your Credit Union Is Sliding Into Mediocrity
“The damage was slow and quiet, incremental, like a single loose thread that unravels a sweater inch by inch.” --Howard Schultz, president and CEO of Starbucks, in his book Onward Downward shifts don’t often [...]
Ready, Fire, Aim… to Improve Marketing Precision
by Lyle Heller, CU-VO I hope you caught the illogical sequence of the title. Many marketing campaigns seem to use this approach. When the marketing budget is limited, determining the “aim” component is frequently ignored [...]
Credit Unions Impacted by Changes to Social Security Number Issuance
by: Chuck Salvia, CID LLC SSN Randomization means closer attention is needed for all SSN verification purposes A Big Change Has Occurred W-4s will now have SSNs beginning with a number that your HR Department [...]
Trust and Persistence for Advertising Results!
by Lyle Heller, CU-VO Continuing thoughts about developing the upcoming marketing plans and budgets. Trust is perhaps the most important element of credit union success. After all, members are leaving their money in the care [...]
Editorial: The Monsters are Due in the Credit Union
by Bo McDonald, Your Marketing Co I feel compelled to write about this subject, in hopes that it may spark a debate and perhaps even spur some to have a change of heart, all in [...]
But We Have Always Allocated the Marketing Budget this Way
by Lyle Heller, CU-VO As the time for developing next year’s marketing plan approaches, credit unions may find their previous marketing template needs significant adjustment. Communicating the credit union message to members and potential [...]
Consent Based Social Security Number Verification (CBSV) service from the Social Security Administration for Credit Unions
by Chuck Salvia, Computer Information Development, LLC Vital intelligence for Security, Compliance, and HR Departments: Social Security Number (SSN) verification has evolved into a required component of personal identifier verification processes for credit unions in [...]
Build an Intense Security Mindset into your Mobile Services
by Ondrej Krehel, Identity Theft 911 Educating members and staff is essential In an emerging mobile ecosystem of mobile devices, smartphones and media tablets, member education will fortify your credit union against mobile’s chief [...]
The NFL and the Credit Union Chief Marketing Officer?
by Lyle Heller, CU-VO Indecision may be the key to flexibility… and quite possibly the door to disaster. There may have been a time when long, thoughtful analysis developing an optimum solution was best. We [...]
How to Turn $200K into $6.7 Million – or else?
by Jay Kassing, President of MARQUIS Marketing has a large role to play in credit unions. Everyone gets that. But how much revenue should we expect marketing to deliver? The math is pretty simple. If [...]
Trends in Call Center Outsourcing
By Andy Hardin, EVP of Operations for AnyHour Solutions Trends toward outsourcing in general have picked up speed again since the recent recession as firms seek savings and a reduction of operational complexity. In today’[...]
The Story Sells!
by Lyle Heller, CU-VO A friend of mine, Lori Silverman of Partners for Progress (www.partnersforprogress.com), is a speaker, consultant, and author connecting people to possibilities. She has worked with a number of credit [...]