by: Ondine Irving, Owner, Card Analysis Solutions and CreditCardConnection.ORG Rather bold statement coming from me, I know. And I cringe when credit unions seek to rid themselves of their credit card program. It is [...]
by: Michael Ogden & Jess Noelck, CUNA Mutual Group We’re changing things up a bit this month because we want to talk about how the industry is using social media at all of these [...]
by: Randy Schultz, VP Marketing, Weber Marketing Group Why would anyone be confused as to what a credit union actually is – or what we do – when comparing us to a “bank”? I mean it’s [...]
For the past 10 years I have heard credit union CEOs say they want to create a Starbucks-like retail experience. For some, it has been the Starbucks veneer that has appealed to them, but for [...]
by: Jay Kassing, President, MARQUIS In marketing, if it isn’t measured, it didn’t happen. Marketers cannot take credit for any marketing outcome, for any money they spend, unless they can prove the revenue/[...]
by: Karen Houston-Johnson, VP, OnBalance, a Department of Credit Union Resources, Inc. Venture into any credit union, nose around a little bit, and you’re bound to find one. Whether it’s a carefully organized [...]
by: Sean McDonald, President, Your Full Potential, LLC Not very pleasant to think about, right? Sorry but the reality is that there are some credit unions that are in danger of slipping off the radar. [...]
by: Kristen Christian, Founder, Bank Transfer Day Prior to my involvement with the Bank Transfer Day movement, I was a customer of a corporate banking institution for thirteen years. When Bank of America announced a [...]
by: Eric Gagliano, SVP Client Management, MarketMatch I’m a career marketer. Growing up as an ad agency account executive, maturing as a credit union marketing VP and now honing my skills as a marketing [...]
We all use the internet. We all search for things on it. And we all have a choice in the browser we want to use (except on our work browsers, of course) to search the [...]
by: Pablo DeFilippi, Membership Director, National Federation of Community Development Credit Unions I wonder if ten years from now we'll be looking back to this time asking ourselves what could have been if the credit [...]
by: Mike Lawson, Principal, DML Communications & Host, CUbroadcast Just a thought: What if credit unions could organize themselves into a single unit and commence with a bona fide, unified marketing campaign? The NCUA kind [...]
by: Joe Day, Director of Business Development, CUNA According to the most recent statistics from CUNA, the average age of today’s credit union member is 47 and 69% of nonmembers age 18 to 24 [...]
by: Fred Johnson, President/CEO, CUES In golf, you have to know when to take the chance that you can successfully hit your next shot over a corner, some trees and maybe even a body [...]
by: Randy Smith, Publisher/Managing Editor, CUinsight.com Another CUNA Governmental Affairs Conference has come and gone. I wanted to put out a recap of some memorable experiences for me at GAC’12 and [...]
