Does Your Member Service Suck? 6 Tips to Ensure it Doesn’t
In the credit union movement, we hang our hat on service. We’ve done so for over one hundred years in the U.S. It’s one of our signature traits, helping differentiate us within [...]
News Archives
Banking is Not a Place We Go Anymore, It’s Something We Do
by: Kirstin Orr, Senior Associate Director of Marketing, NAFCU Services Corporation Last week I had the pleasure of attending an eye-opening lecture from one of the financial services world’s most innovative thought leaders, Mr. [...]
Workflow: Squeeze As Much Value as Possible From Existing Systems and Resources
by: Steve Comer, Credit Union Industry Manager, Hyland Software Credit unions are more than thriving with the number of members and accounts shooting up and assets projected to reach $1 trillion by the end of [...]
Credit Unions Missing a Critical “Life Stage”
by: Roger Conant, CUTweetTrack What “life stage” are credit unions missing? I’ll give you three hints! It ties in perfectly with auto lending. It ties in perfectly with Gen Y teens. It ties in [...]
Every Minute a Memory in the Making
by: Mark DeBellis, President, PSB Integrated Marketing Some of life’s most memorable moments are found in places where you least expect it. The mindset is that the chores of our daily life are expected [...]
What’s with WAF (Web Application Firewall)?
by: Pierluigi Stella, CTO of Network Box USA, Inc. Web Application Firewall, or, simply put, WAF. True, the name does not explain very well what it is and what it’s supposed to do, although [...]
Don Draper Step Aside
by: Walt Laskos, Principal, The Laskos Group Back on April 6, the Credit Union Times reported on an initiative conducted by the Filene Institute that brought together a number of experts to share their insights [...]
4 Reasons Why Credit Unions Should Pay Attention to Crowdfunding
by: Brad Powell, President/CEO, Axiaware Crowdfunding may well be about to get a lot of attention. As a concept, the idea of funding a business venture from the ground up through small investors is [...]
Credit Unions Start Massaging the Octopus
by: Bo McDonald, President, Your Marketing Co If you’ve attended a DID’12 Conference, you’ve seen us preach it in our presentation: “Your Marketing Needs More Fiber.” We advocate for it in our [...]
Motivations Matter – Make a Difference in Your Members’ Lives
by: Mike Lawson, Principal, DML Communications & Host, CUbroadcast “The older I get, the more I see how much motivations matter. The Zune was crappy because people at Microsoft don’t really love music or [...]
Embracing Our Cooperative Identity: The International Year of Cooperatives
by: Pablo DeFilippi, Membership Director, National Federation of Community Development Credit Unions As you are well aware, this past October 31st the United Nations General Assembly declared 2012 as the International Year of the Cooperatives ([...]
Treasury Promotes Lifetime Income Options for Retirement Plans
by: Dennis Zuehlke, Compliance Manager, Ascensus The Treasury Department has issued proposed regulations on longevity annuity contracts to encourage their use and make offering annuities and other lifetime income options to retirees easier. The proposed [...]
NCUA, Be Prepared, No Whining
by: Hon. Daniel A. Mica, Principal, The DMA Group Credit unions have a unique opportunity over the course of the next three months to step up to the microphone and have the ear of NCUA [...]
Stop the Slow Leak in Your Auto Loan Portfolio
by: Margie Church and John Blom, Pinpoint Direct Marketing Vehicle purchases frequently are impulse buys, and auto loans have become serious bread and butter to many credit unions. The wise marketer knows that getting a [...]
Credit Union Partnerships in Action – 4 Ways Collaboration Worked
by: Meghann Dawson, Instructional Design Manager, Credit Union National Association Michelle Laursen, participant and winner of the CUNA Marketing Management School’s CU*SWAG T-shirt design contest, held in partnership with CU*SWAG, won big. [...]