by: Hon. Daniel A. Mica, Principal, The DMA Group I have written articles about “catching the wave” of public displeasure with banks, and using this momentum to increase awareness of the value of credit unions. [...]
by: Mark Weber, CEO, Weber Marketing Group One of the keys to unleashing the potential of an organization to step into the next level of market growth is building and clearly articulating a unified brand [...]
Let’s face it, consumers are on content overload and are overwhelmed daily with a variety of news and marketing messages. Needless to say (but I am stating it anyway), news travels faster and further [...]
by: Henry Meier, Associate General Counsel, Credit Union Association of New York It's getting tougher and tougher to explain to people in the credit union industry why lobbying is so important, particularly when they see [...]
by: Miriam Limon, Marketing Communications Specialist, AEA Federal Credit Union & The Cooperative Trust “The world is a very different place than it was 70 years ago when the cooperative financial movement was first [...]
by: Debbie Matz, Chairman, National Credit Union Administration This month I’m resuming my Listening Tour to engage in face-to-face dialog with credit union officials. If you have ideas about how we can improve the [...]
by: Michael Ogden, Media Relations Manager for New Media, CUNA Mutual Group Dear Sir/Madam or whomever fits the demographic of CUInsight.com – I am secretly writing to you in a very public forum and [...]
by: Jay Kassing, President, MARQUIS Are you having the right conversations with your members and prospects, fast enough? Marketers are fascinated by mobile, social media, and other new technologies that promise to extend their reach [...]
by: Hilary Reeves, Consultant, CU Breakthrough The ability to churn out professional copy is crucial to maintaining your credit union’s presence, but the writing process can be daunting for beginners. Follow these commandments and [...]
by: Tim Bunch, Web Designer - Social Media Specialist, CapEd FCU Social Media is Still in It’s Infancy Let’s face it. Social media is a lot like a toddler. It’s groping around [...]
by: James Robert Lay, Grower of Relationships, PTP NEW MEDIA & CU*SWAG As an American society, we traditionally like to root for the underdog. We like seeing those who are small, undersized or outmatched [...]
by: Kristen Christian, Founder, Bank Transfer Day In the thirteen years since the birth of social media with the launch of MakeOutClub, we’ve witnessed the respective creations of Friendster, MySpace, Twitter and Facebook and [...]
by: Sharon Simpson, Marketing Consultant, Ongoing Operations As I was walking through the grocery store (at 11am on a Tuesday), I couldn’t help but notice the man in the aisle next to me. He [...]
by: Chuck Salvia, Vice President, Computer Information Development Vital intelligence for Security, Operations, Lending, Compliance, and HR Departments Thieves have tilted the playing field to their advantage with “Credit Profile Numbers” Much to the [...]
by: Sean McDonald, President, Your Full Potential, LLC Credit union leaders need to find ways to keep their employees motivated, energized, and inspired. If employees are properly motivated, they will work harder. If they are [...]
