Cash In with Direct Mail
by: John Blom and Margie Church, Pinpoint Direct Marketing Auto loans and mortgage refinances are hot this summer. Consumers are loosening their purse strings and using credit cards a little more often, too. If you've [...]
News Archives
Press Release Primer: Increasing your credit union’s exposure
by: Hilary Reeves, Consultant, CU Breakthrough Press releases are a critical piece of your credit union’s marketing pie. Done right, these informative snapshots net a cascade of interest from the media and, consequently, the [...]
Is Your Credit Union’s Lending Universe Expanding?
by: David Frankil, President, NAFCU Services Corporation No, this is not a survey to see who the Trekkies are among us, nor is it an analysis of what the Higgs-Boson particle means for banking. You [...]
5 Common Credit Union Compliance Myths
by: Steve Gibbs, AVP Shared Compliance, Credit Union Resources, Inc. The Dodd-Frank Financial Reform Act as well as other recent changes to regulations, including those initiated through the Consumer Financial Protection Bureau (CFPB) has added [...]
Onsite: Day 1 at CUES 2012 School of Strategic Marketing
I am spending a few days this week at the CUES School of Strategic Marking in Seattle, WA. This is the first marketing school for CUES facilitated by Mark Weber and Randy Schultz of Weber [...]
Honoring the Legacy of Credit Union Giants
by: Walt Laskos, Principal, The Laskos Group During our life’s journey, we encounter a wide variety of people. While many of them are like ships passing us in the night, others stand out, not [...]
My Time at the Southeast CUNA Management School (SRCUS)
by: Dizzy Felkel, Marketing/Member Education Coordinator, SPC Credit Union & 2012 SCCUL Palmetto Protege A daily recap of my first-year at the Southeast CUNA Management School I heard lots of things about SRCUS from [...]
Do You Have A Real Succession Plan or Just an Emergency Plan?
by: John Moreno, Executive Benefits Specialist, CUNA Mutual Group CEOs hired as part of an organization’s internal succession plan tend to stay longer and perform better—for less initial compensation—than the average new [...]
Onsite: Positively Different – Michigan Credit Union League General Session Recap
While on a semi-vacation in Northern Michigan last week I had the opportunity to drop in on the Michigan Credit Union Leagues Annual Conference and Exhibition in Traverse City. This year drew a great crowd [...]
Why Credit Unions are not as Good as Big Banks Online
by: Brad Powell, President/CEO, Axiaware The problem is not that credit unions don’t get it. We’ve seen an endless parade of articles and opinions outlining the importance of online and mobile finance. [...]
Is Your Credit Union Ready for “The Boomer Shift”?
by: Bill Clancy, VP of Retail Strategy, Lake Michigan Credit Union & The Cooperative Trust The belief that “our people are our greatest asset” has been a widely held tenet in our industry for some [...]
Seniors Are Asking for Reverse Mortgages, Does Your CU Have an Answer?
by: Andy Hardin, EVP Operations, AnyHour Solutions On the whole, credit union members are getting older. The US Census Bureau tells us that there are currently 27 million households that have one resident older than [...]
Is Your Credit Union Growing or Dying?
by: James Robert Lay, Grower of Relationships, PTP NEW MEDIA & CU*SWAG Time is flying by as we are beginning the second half of the year. You started off the year with a bang [...]
Does Growth Matter?
by: Michael Downs, VP of Marketing, Momentum For decades, it has been drilled into our collective, corporate consciousness that if businesses aren’t growing they’re dying. And without question, there are a number of [...]
New Data Shows Record HSA Growth
by: Dennis Zuehlke, Compliance Manager, Ascensus Health savings accounts (HSAs) and the requisite high deductible health plan (HDHP) have continued to grow in popularity since HSAs first became available in 2004. According to the Center [...]