by: Mark DeBellis, President, PSB Integrated Marketing Over the last few years as a result of the economic crisis, we have seen an ever-increasing focus on reducing marketing department costs. Historically, marketing is one of [...]
by: Patrick Harris, Director of Media and Public Relations, Ohio Credit Union League The media coverage regarding the conclusion of a Javelin Strategy and Research survey, which found consumers’ continued willingness to switch financial institutions, [...]
We put a lot into strategic planning these days. We analyze, proselytize and legitimize them. In short, we agonize over the entire process. Questions like “Who should participate?” “Should we hire a facilitator?” and “Do [...]
by: Matt Monge, Chief Culture Officer, Mazuma CU and Principal, The Mojo Company Where’d Cain get his wife? It’s a question that’s plagued religious skeptics and believers alike—at least the curious [...]
by: Mike Lawson, Principal, DML Communications & Host, CUbroadcast Besides spending millions to be a major sponsor of the upcoming Olympic games in London, risking life and limb running after Usain Bolt during the 100-meter [...]
by: Marvin M. Garland, Chief Operating Officer, LEVERAGE If technology was the biggest buzzword for credit unions in 2011, mobile has to be leading the pack in 2012. Everywhere you look is a story about [...]
by: Pablo DeFilippi, Membership Director, National Federation of Community Development Credit Unions Last week I attended a Payday Loan Reform and Consumer Credit Convening in Chicago sponsored by the Ford Foundation and I was reminded [...]
by: Michael Ogden, Media Relations Manager for New Media, CUNA Mutual Group You credit union people are head-over-heels in love with video! To that, I say, “Get a room!” Last month we conducted a little [...]
by: Tom Glatt, Jr., Strategy Consultant, Glatt Consulting A commonly-referenced description of credit unions states that credit unions are “not for profit, but for service.” With that thought in mind, allow me to reflect on [...]
by: Chris Collver, Senior Regulatory and Legislative Analyst, California and Nevada Credit Union Leagues Some credit unions are wondering: What regulations does the Consumer Financial Protection Bureau intend to issue, and when will they be [...]
by: Scott Butterfield, CUDE, CUCE, CCUE, Your Credit Union Partner We’ve all been there: you push forward a new idea, something you’re really passionate about. The idea seems to gain some traction, then…[...]
Creating a balance between marketing and sales is an important step in ensuring your credit union efforts are successful. Throughout this article, I’m going to refer to your members as customers. I know full [...]
by: Karen Tanner-Smith, Director, OneMain Remarketing Continuing the trend of the past few months, wholesale used vehicle prices at auction declined again in June. According to the Manheim Market Index (adjusted for mix, model, and [...]
It’s hard to miss the excitement and enthusiasm for cloud computing these days. Experts tout the technology as the next phase of evolution for the Internet and companies are investing heavily into the approach. [...]
by: Hon. Daniel A. Mica, Principal, The DMA Group Imagine coming to work Monday morning, first thing the phone rings, it’s an important voice to you and they are telling you that they need [...]
