by: Casey Mysliwy, Assistant Editor, Credit Union National Association (CUNAverse) Are you constantly searching for new ways to build a relationship with a younger generation of members? If so, you’ve probably heard time and [...]
by: John A. Vardallas CAE, CUDE, Founder/CEO, The American Boomer The Season for Strategic Planning is upon us and it can be looked upon as process that should guide your credit union toward your [...]
by: Ron Daly, President/CEO, DigitalMailer, Inc. Want a better way to compete with other financial institutions? Don’t worry about battling the big and splashy – those guys are overrated. Instead, get noticed by going [...]
by: Steven Holmes, VP Strategic Development, AnyHour Solutions The trend toward usage by credit unions of third party call/contact center outsourcing providers to supplement their member service efforts continues to increase. For purposes of [...]
by: Katie Marisic, Director of Political Affairs, NAFCU With the upcoming general election looming large, the timing is perfect to boost your advocacy efforts by establishing credibility in your community as the go-to expert on [...]
by: Mark DeBellis, President, PSB Integrated Marketing I talk with many marketers around the country and they love the idea of shared branching and ATMs. But many do face skepticism from new members when the [...]
by: Michael E. Fryzel, Board Member, NCUA I had the opportunity to speak to an audience of more than 200 credit union professionals at the Defense Credit Union Council’s 49th Annual Conference, and discussed [...]
A recent website article on the “dont’s of Facebook” usage gave me a few laughs and also got me to thinking about how credit unions are using (or not using) this remarkable social networking [...]
by: Sarah Snell Cooke, Editor-in-chief, Credit Union Times The former GTE Federal Credit Union recently announced that it was changing its name to GTE Financial. Period. No credit union. The idea has raised the eyebrows [...]
by: Walt Laskos, Principal, The Laskos Group Watching the recent Olympic coverage and the quest for gold, silver and bronze medals made me think about awards in general and the kinds of recognition we as [...]
by: Tom Glatt, Jr., Strategy Consultant, Glatt Consulting Business lending represents a new frontier for many credit unions — a place where lending opportunity abounds but unknown risks await. Fortunately, the credit union community is rife [...]
by: Ben Rogers, Research Director, Filene Research Institute The Dutch do several things very well, among them: water management, speed skating, and cooperative banking. Last year, a Canadian friend introduced me to Hans Groeneveld, a [...]
by: Brad Powell, President/CEO, Axiaware An increasingly common challenge for credit unions is facing the need to upgrade or expand their software packages. Perhaps your core banking system, or one of the many other [...]
by: David Frankil, President, NAFCU Services Corporation Back in Columbus’ day, geographic expansion for Old World nations was a relatively straightforward process. Over the centuries, both countries and credit unions have found growth to be [...]
Reaching out to new members is not as simple as it used to be. Communications channels continue to multiply – mobile, social, online and e-mail mix with plain old print and mail to present a more [...]
