What Financial Institutions Can Learn from Retailers
I was in Walgreens about a month ago to purchase a sale item. Walgreens had just changed it sale policy, though, and required me to sign up for a reward card to take advantage of [...]
News Archives
The Most Misused Term In Marketing
By. Ron Shevlin Compete recently ran article claiming that Mobile Twitter Users Are the Ideal Audience for Advertisers. In it, Compete reports that, compared to other Twitter users, mobile Twitter users in the U.S. [...]
‘Cartwheeling for a Cause’ with Verity Credit Union’s Melina Young
Verity Credit Union is at it again. The credit union widely known for is innovative marketing campaigns, such as VerityMom, is holding a philanthropic contest called "Cartwheel for a Cause". To find out all the [...]
CUNA GAC CUSO Guide: Part 1
If you work for a credit union or are on a credit union board – You may have heard about CUSO’s or Credit Union Service Organizations. In many credit unions, CUSO’s provide critical operational [...]
Complexity Cost Credit Unions
By Henry Meier I have some good news this morning. The CFPB is going to come out with material in the coming months to assist institutions in complying with the myriad of changes to mortgage [...]
There’s a (Credit Union) App for That
By George Hofheimer, Filene Research Institute You click the home button, bringing to life the retina display screen of your iPhone. The time shows noon on the dot, which gives you just enough time to [...]
Formalize Board Renewal Process for Best Results
By Jessica Jones and Laura Lynch Every credit union board should make renewal a strategy for success. But many boards struggle with renewal processes such as recruitment and election, which play crucial roles in refreshing [...]
Forming New Credit Unions to Meet Our Mission
By Guy A. Messick, NACUSO We lose approximately 250 to 300 credit unions per year to mergers, liquidations, and conversions. Only a handful of credit unions have been formed in the last ten years that [...]
Leveraging Loan Portfolio Performance Data for Point of Purchase Growth
By. Michael Cochrum, CU Direct Loan to Share ratios remain below average due to a rise in member deposits. As a result, credit unions will need to identify strengths in their lending strategies in order [...]
Time to Rethink the Back End for Mobile
By. David Rubinstein Sitting at a desktop, the average bank customer checks his or her accounts three or four times a month. A mobile customer, while waiting for a train, riding the train, sitting at [...]
Thoughts on the State of the (Credit) Union (and Bank Marketing Survey), 2013
by Jimmy Marks Last night was the State of the Union address. All the big-wigs in Washington, D.C. gathered together to applaud, not-applaud, talk, listen, and pretend to listen to a summary of how [...]
A Culture of Good
By. Matt Monge In her post titled What’s Keeping Your Company Culture Intact and Thriving?, Laura McKnight suggests that organizations should “[make] the most of your employees’ desire to do good.” Comments like that [...]
Will The Power of Mobile Make Bank Branches Disappear?
By. Jim Marous The high rate of mobile banking penetration at Chase Bank, Bank of America and recently introduced direct banks such as Simple, GoBank, Bluebird and Moven could provide a significant business advantage as [...]
What Has Your Bank Done for You Lately?
by Gina Ragusa Michigan Credit Union League & Affiliates’ “Invest in America” supports community businesses with exclusive member discounts through credit unions nationwide. When was the last time your big bank gave you special discounts [...]
Next Generation of International Credit Union Leadership in Action
By. Rodney Wilson Last month 10 young credit union professionals and I were dispatched from various parts of the United States to the Dominican Republic to participate in the International Credit Union Leadership Program. This [...]