State of Credit Union Marketing: 2013
Financial Marketers Struggle With Budgets and ROI It’s no surprise that bank and credit union marketing execs say that insufficient budgets and/or manpower is what’s holding them back. For the second year [...]
News Archives
Fear Not: Credit Union-Realtor® Relationships Can be a Good Thing
By Mike Corn, CU Realty Services When it comes to growing your mortgage volumes, is fear keeping you from engaging local Realtors®? Admittedly, many credit unions are skeptical of partnering with real estate agents. They [...]
113th Congress Faces Contentious Issues
By Dennis Zuehlke, Compliance Manager, Ascensus With the photo-ops and swearing-in ceremonies over, and the presidential inauguration now a memory, the 113th Congress is hard at work facing a number of contentious, but familiar, issues, [...]
Mission Improbable
By Matt Davis Credit unions have mission statements all wrong. Missions have clear beginnings and clear endings. They either start or don't start. They can fail or be completed. It's easy to know when you've [...]
Changing Employee Behavior to Support Your Mission
By Lisa Hochgraf CUES Symposium: A CEO/Chairman Exchange general session presenter Mike Neill wanted to add even more value for participants in last week's event and help them "bring it home," once the real [...]
Benefits of Buying Savings Bonds for Little Kids
BY DEBBIE DRAGON Many adults today might remember being gifted with savings bonds as a child. While there was not the excitement of a savings bond falling out of a birthday or Christmas card as [...]
Is Your Credit Union a Commodity With an Expiration Date?
By Bo McDonald Do you know what a commodity is? The Merriam-Webster dictionary defines it as: “a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors ([...]
The New Account Conundrum
By Jay Kassing, President, MARQUIS When is a new account, a new account? I know this is a strange question, but it is a legitimate one. Hear me out. Is a 90 day CD that [...]
Stop Spewing Mobile Wallet BS
By Ron Shevlin If I’ve learned anything about doing consumer research it’s this: You can’t ask consumers their opinions about things that they don’t know. So, feel free to publicize your [...]
No-Mail Saturdays Make Mail More Relevant
By. Mark DeBellis, PSB Integrated Marketing We are seeing a move towards a new equilibrium in the communication landscape where each “channel” has its own place in the consumers mind. This has happened when new [...]
How Are You Going To Achieve Success In 2013?
According to a recent article posted on creditunions.com, younger customer recruitment and sophisticated data usage are two areas of importance for financial institution success in 2013. One reason for this focus is that the [...]
Cultivate Community via Social Media
Small businesses recognize the power of small gestures, thus cultivating customer loyalty and strengthening relationships by focusing on individuals. As social media makes its mark, small businesses are using this emerging channel to listen [...]
Is Student Debt Worth It?
BY AMY HE At the end of January, the Center for College Affordability and Productivity (CCAP) released a report asking the question, “Why are recent college graduates underemployed?” It’s a question with built-in pessimism, [...]
Build Solid Boards to Avoid Heartache
BY SARAH SNELL COOKE “Directors are at once our greatest strength and at once our greatest weakness,” now-retired CUES CEO Fred Johnson told me in his exit interview. Unfortunately, it is uttered far too often [...]
Standing out in the financial crowd
By. Jill Nowacki, Maps Federal Credit Union Some time ago, my CFO and I realized that if we agree on a new idea, it is likely something that will move our credit union in the [...]