BofA Now Knows When You’re in the House
By John Mathes, Senior Brand Strategist, Weber Marketing Group Confession. I’m a BofA customer. I know, I know…. but c’mon, don’t be a hater. I’ve been with them a long fourteen [...]
News Archives
Incubating Tomorrow’s Qualified Member
By. Scott Butterfield, Your Credit Union Partner The pursuit of new members and borrowers is a never-ending process, and the consistent attraction of new members and loans are essential to a credit union's survival. There [...]
A Little Motivation Goes a Long Way
Incentive programs yield measurable sales results Have you ever noticed that children are more likely to remember to put the clean laundry away or cut the grass when such chores are tied to an allowance? [...]
What is Your Sesame Chicken?
By Greg Michlig According to Nori Japan's website, there are 31 of these restaurants in mall food courts throughout the United States. Perhaps you’ve seen one or even dined at one. Or, if you’[...]
What Brands Can Do to Circumvent Social Hacking
Originally published on ClickZ.com Guest post by Sundeep Kapur, Author, Digital Evangelist and Director of Strategic Marketing for NCR Corporation. A simple heist. I went for an afternoon stroll in my grandparents’ neighborhood (Mumbai, [...]
16 Questions Leaders Should Ask Themselves
By. Matt Monge Just between you and the mirror… 1. Are you more motivated mostly by the drive to capture success or by a desire to serve others? 2. Do you use your grasp of [...]
How to WhamYour Members
By. Mark Arnold “No whammies, no whammies, no whammies,” was a popular refrain on an old game show (Press Your Luck, in case you were wondering). One credit union, however, is actually seeking ways to “[...]
Social Media (SoMe) – What Comes Next Is Even More Disruptive
By Brent King Last year Facebook hit 1 Billion users. It is reported that the average Facebook user spends 75 minutes per day using Facebook. Mobile use has also increased significantly over the last two [...]
An Inside Look At The 2013 GAC With CUNA’s President & CEO Bill Cheney
Of all the people for Skype not to cooperate, it had to be CUNA President & CEO Bill Cheney. Right up front, I am apologizing for the less-than-ideal Skype connection in this interview with [...]
Tax Reform Becomes Essential Priority of 2013 CUNA Governmental Affairs Conference
By. Mark Wolff, CUNA This year, the 113th Congress will have over 80 new House members, with an estimated one-third of the House having two years of experience or less. This marks the beginning of [...]
Is Sally Killing Credit Union Service Consistency?
By. Tom Glatt Jr., Glatt Consulting The rise of national chains, whether retailers or restaurants, lead some to bemoan the loss of local alternatives. A Walmart/Starbucks/Applebees heads into town, steamrolls locally-owned competitors, and [...]
An Experiment for Credit Unions
By. Miriam Limon, AEA Federal Credit Union My eight year old daughter is preparing for her first science fair. As I watch her work on her project, it occurs to me that this process is [...]
Your GAC Getting-Around Guide, 2013
By. Ron Daly Yes, it's that time again - the Government Affairs Conference (GAC) is only a few short days away and we here at the CU Soapbox couldn't be more excited. This is the [...]
The Gift of Social is in the Doing
By Mike Lawson A few weeks ago, I started writing my monthly “Inside Marketing” column for CU Management on Vine, the latest cool social media app that lets you add six-second looping videos to your [...]
Durbin Amendment Hits Credit Unions with $1.38 Million Loss in Q3
by MIKE ANDERSON Credit unions saw their debit interchange revenue drop by $1.38 million in Q3 of 2012, according to the Credit Union National Association. The alleged culprit is the Durbin Amendment, which imposed [...]