By Karen Hodgkiss and Laura Lynch Ideally, credit union boards reflect the diversity of the membership and the community served by the organization. Having different strengths, experiences and voices at the table should pay off [...]
By. Mark DeBellis, PSB Integrated Marketing A recent article in the Credit Union Journal (3/4/13) by Aaron Passman shared the challenges that credit union marketers face. Many are trying to carve out share [...]
Originally posted on NCR Corporation’s blog Guest Post By Josh Linder, Director, NCR Business Consulting Popular press has argued that the branch is obsolete and that consumers are shunning the branch. Traditional financial products [...]
By. Ryan Donovan On more than one occasion since the end of this year’s Governmental Affairs Conference, I’ve been asked what my takeaways are. To be honest, it’s difficult to have perspective [...]
By. Jimmy Marks I’ve been on the lookout for good articles to share for the World Backup Day on March 31. I’ve been trying out the tips and tricks offered by these articles [...]
By. Brian Scott Not surprisingly, a recent credit card revenue report shows non-credit union credit card issuers of prime and super prime cards made more money from fees than from interest in both 2011 and [...]
By Seth Godin Marketing is about change—changing people's actions, perceptions or the conversation. Successful change is almost always specific, not general. You don't have a chance to make mass change, but you can make [...]
By Matt Monge The primary purpose of employees in a passive culture is to please the people to whom they report so as to protect their position from any potential peril. (sorry–did it again, [...]
By. Michael Fryzel, NCUA When I began my position as Chairman of the NCUA Board more than four-and-a-half years ago, I was confronted with a dire situation involving corporate credit unions that threatened the continued [...]
By Hilary Reeves, CU Breakthrough Creative Brand Communications CEO Jeff Stephens lead a series of webinars on CDFI branding last month based on the agency's popular white paper, "The 7 Special Challenges of Branding For [...]
By Dennis Zuehlke, Compliance Manager, Ascensus The April 15 tax filing and IRA contribution deadline is only one month away. Much of the marketing focus this year is on the higher IRA contribution limits. For [...]
By Mark Dudley In this day and age expectations (or you can call it entitlements) are high. Whether shopping for groceries or a house, consumers have great expectations. They demand to be treated with a [...]
By Walt Laskos Something is wrong, absolutely seriously wrong in our beloved United States—and I do mean, SERIOUSLY WRONG! Just a few minutes ago on the radio, I heard the news that Republicans in [...]
By Henry Meier oday, the Senate Banking Committee will be considering the nomination of Acting CFPB Director Richard Cordray to be the director of the CFPB. While there’s much to be said about the [...]
By. Mark Arnold Credit union and bank marketers have a lot of good material. That’s the problem: it’s too much. Over time those good individual pieces pile up, pile up and pile up. [...]
