When Was Your Last Financial Check-up?
Recently I’ve had a number of annual visits with my health care providers. Being the typical male, I usually went to the doctor and dentist only when there was a problem. Meeting my wife [...]
News Archives
NCUA Board Meeting Summary
by. Mary Dunn, CUNA Deputy General Counsel Quarterly reports on the National Credit Union Share Insurance Fund (NCUSIF) and Temporary Corporate Credit Union Stabilization Fund (TCCUSF) were the only items considered at the NCUA Board [...]
Credit Unions: Reinvent P2P Lending
by. Ron Shevlin Some university professors recently researched the effect of personal relationships on P2P lending platforms. They discovered three “effects”: Pipe effect. Friends of a borrower, especially close and off-line friends, act as financial “[...]
Bluebird vs. GoBank: The Rise of the Non-Bank
by. Robert McGarvey NEW YORK (MainStreet) -Alpesh Chokshi has a money-saving tip for you, but the big surprise is the source: He is a senior executive with American Express, a card long associated with the [...]
Eight Tips From Business Development Experts
by. Mark Arnold This piece first appeared in the Lone Star Leaguer. As part of the CUNA Marketing & Business Development Council Conference last month, I facilitated an “Ask the BD Experts” panel discussion. In [...]
High CD Rates and Unique Membership Requirements Continue at Progressive Credit Union
by. Ken Tumlin If you’re searching for 5-year CD rates over 2.00%, you should be interested in Progressive Credit Union. It continues to offer a very competitive 5-year CD with a 2.32% [...]
Humanness: The Antidote to Leadership Dysfunction
by. Matt Monge As I’ve read and considered the various ideas contained within any number of leadership-related books, the idea of dysfunction being related to our humanness, or lack thereof, becomes increasingly clear. Whether [...]
The Pull Strategy: How To Engage Members
Have you ever heard of the Push & Pull marketing strategies? “Push” is when you advertise and display what you have to offer without interacting with people, and hope they will knock on your door. “[...]
Keep Getting Blocked?
Four ways Credit Union Marketers can slam-dunk their ideas. by. Lisa Moore, Gira{ph} As credit union marketers we are sometimes the right-brained people on a team of left-brained realists. In management meetings, we speak [...]
Increasing Member Satisfaction and Retention with PFM
Most credit unions realize that their members have financial relationships with institutions outside of their credit union. by. David Smith, Director of OSG Statement Services Most credit unions realize that their members have financial relationships [...]
Advantages and Disadvantages of Credit Unions
Credit unions certainly have a lot to offer that traditional banks can’t compete with, but that’s not to say they don’t have any drawbacks either. Credit unions aren’t for everyone. Before [...]
The Boston Marathon – Unplanned but not Unprepared
by Robin Remines Yesterday started out like any other Monday – I made a pot of coffee and sat down to catch up on emails and prepare for a weekly conference call. While I was online, [...]
Is ‘Marketing’ A Bad Word to CDFIs?
As I’ve been out and about talking with more and more CDFIs lately, I’ve noticed something interesting: varied reactions to the word ‘marketing.’ It seems that for at least some CDFIs, the term ‘[...]
Demographics No Longer Effective For Financial Direct Marketing
by. Jim Marous Bank and credit union marketers have traditionally relied on the use of demographic segmentation as a means of targeting customers for product and service communication. Recent studies, however, provide growing evidence that [...]
On the Cheesecake Factory and Interest Rate Risk
by. Henry Meier I love a good piece of cheesecake as much as the next guy, but I don’t often order it when I go out to dinner because to me it can be [...]