News Archives

Being Local: How Closing Branches Effects Your Community Brand

If your bank or credit union builds its brand around “being local,” then you need to think seriously about what will happen when you start closing branches. Because that day could be right around the [...]

Steps to Improving Bank Cross-Sell Performance

by. Jim Marous With an increasing need for banks to increase revenues and decrease costs, optimizing every marketing contact has never been more important. In addition to leveraging multiple channels to generate a steady stream [...]

Accounting For The Next Financial Crisis

by. Henry Meier As I pointed out in a previous blog post, even though my father was able to get five kids through college and give himself the flexibility to play the occasional weekday game [...]

PNC’s Gift to Community Banks and Credit Unions

by. Steve Topper As the last of the top 20 banks in America to drop free checking, PNC’s gift to community banks and credit unions shouldn’t be ignored or go unused. You might [...]

Conducting Research Using Social Media

Conducting Research Using Social Media

As social media continues to evolve, more businesses are finding different ways to benefit from it. Listening, learning and engaging are still the three guiding principles to using social media for business. Now a fourth [...]

CUES Heartland Council Recognized

By Kristie Wimmer It was my great pleasure to visit the CUES Heartland Council (serving Kansas, Oklahoma, Missouri and Arkansas) in April, and present one of the nine 2012 CUES Outstanding Council awards to the [...]

The Ultimate Credit Union Magic Trick

The Ultimate Credit Union Magic Trick

The new movie Now You See Me is about Robin Hood-inspired magicians who use their magic to steal from the rich and give the conjured money to the poor. About 20 minutes into it, the [...]

Using Big Data To Predict Online & Mobile Banking Needs

BY JIM MAROUS Investing in online and mobile channels was not intended to simply provide additional channels for customers to access their accounts. The promise of reduced costs, increased cross-sales and enhanced service was the [...]

How do you measure “Member Experience?”

How do you measure “Member Experience?”

Top Priority Experience Managing the customer experience a top strategic priority among industry leaders today. It should be no surprise that customer satisfaction and customer retention are top-of-mind for these businesses, particularly in light of [...]

Privacy vs Security ~ The PRISM Program

Privacy vs Security ~ The PRISM Program

I can't speak about how Americans feel in general about this program, but I can speak about how I personally feel.   If I am to believe the words of the whistleblower who brought all this [...]