Color, Cut, Clarity and Carat are the four “C’s” of diamond buying. Choice, Clarity, Control and Confidence are the four C’s of digital and mobile marketing. No, not “confidence” as in “self-assurance” – “confidence” [...]
by NICO The SyFy Channel’s latest cinematic extravaganza, Sharknado, has provided quite a bit of entertainment for people all over the country, regardless of whether or not they have actually seen the movie (and [...]
Game on! This year's CUES Next Top Credit Union Exec challenge has commenced and there is yet another fine group of credit union up-and-comers gunning for the top spot in the 2013 contest. To [...]
It’s heating up in Washington and we’re not just talking about the temperature. With congressional leaders saying they are starting with a blank slate in the ongoing tax reform debate, everything is on [...]
In today’s environment, it is crucial to have a concrete plan for those unexpected events in life such as accidents, wage loss, injuries, and deaths. We are getting more vulnerable every year, as total [...]
ACUC's keynote speaker, Malcolm Gladwell, spoke at length about his research on how underdogs win. That research argues that a big factor in an underdog victory is changing the rules. Think of David picking up [...]
After a last-minute flurry, the smoke has cleared and we have 29 awesome applicants for the 2013 CUES Next Top Credit Union Exec competition. These folks come from every corner of the credit union and [...]
by. Bill Vogeney Indirect lending has turned into one of those commodity products, where features and benefits are the same and credit unions eventually can only compete on price, much like “real’ commodities like soybeans [...]
by. Karen Hodgkiss Have you ever seen teenagers engrossed in playing the online game World of Warcraft? Time ceases to exist as they defeat monsters and achieve quests, accumulating an arsenal of skills to help [...]
Most corporate institutions, banks and credit unions included, spend a great deal of time in meetings. Staff meetings, management meetings, team meetings and meetings to help plan meetings are but a few. In fact, a [...]
by. Robin Remines Looting is a phenomenon that can follow natural disasters or civil disorders. Credit unions are not immune to this threat and should update their credit union crisis plan to prepare for such [...]
By. Anne Legg We’ve talked about what big data is and how credit unions can get in the game. But how can you make it actually work for you? We’re sharing some tips [...]
by Cheryl Wondrasch Very early in my career, my professional mentor and manager frequently made the comment “banks make money in spite of themselves”. I was in my mid 20’s, a financial analyst, and [...]
A great many of you are focusing way too much of your marketing energy on social media. We all love to chat, connect and communicate – in all sorts of ways! We are all intrigued by [...]
Does your credit union communicate inside-out or outside-in? It’s all a matter of perception. Inside-out looks at the world through the credit union’s eyes. Outside-in views everything from the member’s point-of-view. This [...]
