News Archives

Back to the Basics: Storytelling 101

Back to the Basics: Storytelling 101

In its simplest form, marketing is storytelling. Let’s briefly revisit the lessons from elementary English class about what storytelling is. It’s about the who, what, when, where, why and how. Now as a [...]

Five Ways to Build an Enviable Workplace

by. Lana J. Chandler It doesn’t take a boatload of perks or high-priced consultants to make your branch a great place to work,” maintains Honey Shelton, president of InterAction Training (Humble, Texas). “Demonstrating a [...]

Citizen Bankers

Citizen Bankers

by. William Azaroff This was a unique experience for me—a tight, focused session with colleagues from around the world, including Canada, Denmark, Germany, Bangladesh, Italy, Uganda, France, the Netherlands and the UK. I was [...]

Surrendering Market Share to More Non-Bank Competitors

by. Steve Topper In their ongoing desire to target more affluent customers the nation’s thousands of community banks and credit unions appear to be fighting over a diminishing piece of the consumer pie. In [...]

Improving Satisfaction Among Credit Card Customers

Improving Satisfaction Among Credit Card Customers

by. Karen Licker Although credit card satisfaction continues to improve, a large percentage of customers indicate they do not fully understand their card’s terms, benefits and rewards program, according to our  J.D. Power [...]

Could a Compliance Committee Benefit Your Credit Union?

by. Brian Godwin Depending upon the size and complexity of your credit union, a Compliance Committee can be a great asset for your compliance program.  The committee should be made up of individuals from each [...]