News Archives

Be careful what you ask for on social media

by Bo McDonald Social media use has created quite a stir in recent blog posts and conference sessions.  The argument to use social media ranges passionately on both ends of the spectrum.  Whether you’re [...]

Tips to move customers online as postage rates continue to climb

Electronic Adoption Strategies and Best Practices Many organizations offer electronic statements, bills, renewals, notices and paperless correspondence to their customers. But despite advances in online technology, and in the face of popular sentiment to “be [...]

What is your marketing’s personality type?

We all have one: a personality type. Some of us have Type A personalities: driven to high performance and constantly moving. Some of us have analytical personalities: preferring a more thoughtful approach to projects. Some [...]

Is your employee’s iPhone a ticking timebomb?

by. Henry Meier This week marked the latest consumer frenzy accompanying the release of what feels like the twentieth version of the iPhone.  Whereas many of you may enjoy the sight of adults arriving at [...]

Account takeover fraud continues

by. Nicole Reyes Account takeover fraud is growing across the world as fraudsters rely on this tried-and-true method for getting at our hard-earned money. Coming up against the card-counterfeiting challenges presented by EMV, these criminals [...]

Mobile bill pay realities

by. Ron Shevlin Welcome to Delusions and Reality Week here at Snarketing 2.0. On Monday, it was Disruptive Delusions Day, today we discuss the realities of mobile bill pay (in the US). SAP released [...]

Free checking and revisionist history

by. Steve Topper Sorry bankers but the Free Checking account has not been the primary cause of your ongoing financial problems. I put the blame on a number of factors including subprime lending, mortgage securitization, [...]