by. Henry Meier Since the CFPB unveiled its Qualified Mortgage regulations that take effect in January, a once esoteric question obsessed over by legal geeks has been the following: can a lending institution exclusively provide [...]
by. Anthony Demangone My dad is turning 80 years old this year. Born in Latrobe, Pennsylvania, my father has been a life-long Steelers fan. His last Steelers home game? Sixty years ago. We remedied that [...]
By Steve Topper It’s marketing decision time. Which one of your financial institution’s checking accounts do you choose to market via newspaper ads, billboards, or radio spots? Marketing 101 dictates that you feature [...]
When I was in high school, we used a cheer to fire up our football team: “Two bits, four bits, six bits a dollar, all for Fenger stand up and holler.” We also had a [...]
Last week, scores upon scores of credit unions throughout the United States joined together with their colleagues and cooperative cousins to mark International Credit Union Day. After all, what better way is there to celebrate [...]
Of all the challenges that can haunt a call/contact center, high agent turnover/attrition has got to be the worst. You spend all that time and money recruiting and then training someone, only to [...]
Consumers today are online and tech savvy. As a result, customers expect that the companies they patronize provide a seamless service experience across all platforms: mobile, social, online and in print. Companies making inroads on [...]
By Mark Arnold When it comes to change, most credit unions and banks move slow. Like glacial slow. We conduct focus groups, we examine reams and reams of MCIF and demographic reports and we talk [...]
Reloadable debit cards are an alternative for those consumers who don’t write checks. by. Rob Rubin Reloadable debit card accounts look very similar to standard checking accounts: They include features like online bill pay, [...]
by. Tom Eckert In 2011, the U.S. Government Accountability Office published a report that indicated 401(k) plans mostly benefit high wage earners and the wealthy. The report focused primarily on skewed tax benefits, [...]
by. Tina Powers The twin challenges of rising student debt and a shaky job market make the latest generation of American adults leery about taking on the additional debt of a home mortgage. We’ve [...]
by. Matt Monge I had the honor of being part of the speaking lineup at this past CU Water Cooler Symposium, and used the opportunity to talk a bit about servant-leadership. I’ve gotten a [...]
by. Megan Miranda A value proposition is basically a brief statement of the unique aspect of exactly what (product/service) your organization delivers to consumers. It’s a clear, concise way of explaining why consumers [...]
by. Henry Meier Flood insurance is in the news. The cost of obtaining it is rising; new federal regulations are under consideration; and so-called “super storms” like Sandy — which is nearing its first anniversary — have [...]
by. Joe Swatek During a creative call with a young credit union marketer, she forcefully said, “We want to sign up young members. We don’t want any old people to join.” She didn’t [...]
