For many consumers, choosing between protecting their privacy and wanting personalized communications causes a quandary – and creates a dilemma for marketing pros. On the one hand … People can be picky about their privacy. Rightly so, [...]
Most credit unions use third-party providers in the communication supply chain to deliver member communications on their behalf. Outsourcing these activities can save money, but many financial institutions struggle with vendor management and inefficiencies result [...]
By Mary Auestad Arnold Sustainable competitive advantage, once the Holy Grail, is no longer possible. Long-term success requires constant change, or what Rita Gunther McGrath (in photo, below right) calls "transient advantage." She gave us [...]
by. Linda Webb-Manon In South Plains, Texas, cotton is king. And many residents in the rural community of Lamesa work the land for their livelihood. Exceptional drought, however, has put many local farmers in a [...]
by. Henry Meier Recently, a veritable who’s who of current and former NFL players including former Baltimore linebacker Ray Lewis and former wide receiver and legendary big-mouth Terrell Owens filed a suit seeking to [...]
by. Emily Maxie It’s that time of year again. Football season has started, the leaves are changing colors and your credit union is planning for 2014. Some parts of the strategic planning process will [...]
Like any great debate, you’ll find advocates on both sides of the mobile banking fraud debate. Some believe smartphones and tablets, in combination with emerging authentication strategies, are the magic bullet to a meaningful [...]
Looking for festive holiday promotions? Here’s 14 of the best ideas The Financial Brand has seen over the years. 1. Holiday Loans Many financial institutions promote personal loans during the Christmas season, but few [...]
by. Joe Swatek Some marketers and executives get excited about using themes for promotional campaigns. Here’s some advice if you find yourself with that type of project. There are a few important ideas to [...]
1. Lack of consistent, behavior based COACHING to hold employees accountable (in a positive way). This is mostly due to the philosophy of promoting from within and the number of acquisitions that have been taking [...]
It seems everywhere you turn nowadays, big data is being touted as the cure-all for what ails just about every industry. While big data does hold great potential for credit unions down the road, the [...]
Ah, conferences. Chances are that you’re reading this while preparing to leave for or return from one. I’ve been fortunate to attend and speak at dozens of conferences, large and small, over the [...]
Guest post written by Sundeep Kapur, Digital Strategist, Allied Solutions. Sundeep will lead an integrated marketing workshop at NAFCU’s Strategic Growth Conference in Venice Beach, California in March 2014. Register here. Allied Solutions is [...]
By bo McDonald What brand of toilet paper do you buy? Do you care? Probably not so much. So if you’re a toilet paper company, how do you get noticed? Financial institutions and toilet [...]
By Tim Daugherty The organizational structure of a credit union can change in the blink of an eye due to the loss of a key employee such as the CEO, executive or employee responsible for [...]
