Learning the book club way
By Christopher Stephenson If you are a member of a book club, you know what it is like to exchange reactions and opinions on the subject matter during discussion after everyone has read the same [...]
News Archives
Is change keeping you up at night?
Several weeks ago I learned some disturbing news. Back where I grew up in Northeastern Pennsylvania, the decision was made to tear down the building which served as the parish church and parochial school I [...]
New ATMs grab the eye…and more users?
Most people know what an ATM looks like. Generally, they are the boxy grey machines at the credit union or retailer. The overall look of the ATM has barely changed in the past decade. This [...]
Part 1: Marketing Success Secrets from Financial Brand’s Jeff Pilcher
by. Mike Lawson Need a great resource for your credit union's next marketing campaign? Check out this episode of CUbroadcast with The Financial Brand's Jeff Pilcher who provides numerous secrets and keys to financial marketing [...]
Shake your tree
by. Tom Picciano I unexpectedly picked apples the other day. It was just after a hard frost when I visited friends out in the country. I got much more than I anticipated on this trip. [...]
The power of empathy
by. Anthony Demangone A simple act of kindness can move mountains. On a New York City subway, a young man falls asleep. His head drifts over and rests comfortably against the shoulder of another man. [...]
Partner centric cloud ecosystems – It works!
All organizations use third-party providers in the communication supply chain to deliver customer communications on their behalf. Outsourcing these activities can save money, but most businesses struggle with vendor management and inefficiencies that result with [...]
“Moving on Up,” the path from Lending Manager to Chief Lending Officer
by. Bill Vogeney At this year’s Lending Council conference, my good friend Keith Reynolds from CEFCU and I did a panel discussion on this very topic, offering advice to mid-level lending managers who want [...]
Is email marketing dead?
by. Jared Miller In a word: nope. Email usage statistics are impressive, and marketers in many industries have seen great success from email campaigns. Email marketing is alive and well, but the approach of sending [...]
The housing market post-shutdown: aftershocks or just road bumps?
As the government shutdown took hold last month, the housing market was rightly concerned. A disproportionately high number of residential mortgage transactions rely on the federal government, as well as the GSEs, for underwriting, insurance [...]
Open enrollment opens the door to HSA growth
It’s open enrollment time and employees across the country are choosing their health care plans for next year. For credit unions offering health savings accounts (HSAs), this opens the door to HSA growth. This [...]
Repurposing data for personalized, relevant member communications
Communicating with members effectively is a significant challenge today, given that not only does every credit union member have a unique background and interests, each also has a favored communication channel. They are busy people [...]
Blogging for your financial organization
by Fatemeh Fakhraie Everyone talks about how blogging is dead, but it’s more important than ever. It’s the backbone for all your content marketing: without it, your social media and marketing efforts lead [...]
Getting your budget together – Credit Union technology budget planning
Each week our clients reach out to understand thetechnologies behind creating a robust and sustainable infrastructure that will help them stay operational 24/7/365. You see, it’s no longer about “recovery” as your [...]
Continuity of contact with delinquent borrowers
The fifth in a series of posts on the new mortgage servicing rules. by Dennis Agle CFPB has issued the Final Rule for Mortgage Servicing, which takes effect January 10, 2014. Among the numerous changes [...]