by. Ron Shevlin ACSI releases its 2013 customer satisfaction scores for the financial services industry today. A sneak peek at the numbers gave me a few days lead time to look into this year’s [...]
by. Emily Maxie As we near the end of the year, credit union managers probably have two things on their minds—Christmas and strategic planning. As much as we’d all like to close up [...]
A recent FIS study reiterates a few key points regarding consumers and real-time payments. First, a significant portion of the population is showing an interest in utilizing real-time payments. Second, consumers expect those payments to [...]
In the financial world, marketing can be almost entirely reactive if we aren’t deliberate about our plans and actions. “We need deposits,“ we need loans,” and “we need new members” can quickly give us [...]
I imagine as we age like fine wine, we gain prospective on many things in life and vocation. I pause to think back to many Decembers and then many consecutive months following those. Like New [...]
Every morning on the way to school, my 13-year-old daughter flips down the passenger seat visor, opens the mirror cover, and checks her hair and makeup ensuring she’s ready for another big day on [...]
By Tammy Douglass My sister-in-law's poodle was in charge of the three dogs in her household. This was despite the fact that the poodle was really small compared to the Dalmatian and the black lab! [...]
by. Karim Habib Personal, one-on-one service is a cornerstone of the credit union brand. But not enough credit unions extend the personal touch into their lending marketing. Mass marketing, such as media ads, treats all [...]
by. Jim Marous Banks and credit unions realize that there is a strong correlation between customer satisfaction, portfolio growth and financial results, yet recent studies of customer satisfaction indicate there is still a major gap [...]
by. Georgann Smith Social media continues to be an important marketing tool for financial institutions (FIs). In fact, according to the 2013 Efma Marketing Survey, 84 percent of FIs currently use Facebook as part of [...]
Shifts in both consumer and lender behavior have set off several trends in the credit card marketplace. American consumers are paying down credit card debt, paying less to use credit cards, and making fewer purchases [...]
In the next few years, consumers say they plan to use branches as much if not more than they do today. But data suggests the tide is shifting to digital channels. Branches remain the preeminent [...]
by. Erik Payne What can credit unions learn about their business model from the Amazon CEO's interview on 60 Minutes? Amazon is disruptive, perhaps ruthlessly so. Charlie Rose interviewed Amazon CEO Jeff Bezos for a [...]
Nobody wants to pay more taxes. I cringe every December when I see the envelope in my mailbox from the county tax assessor, because I know my tax bill will be increasing. Public Service Improvements [...]
Personal, one-on-one service is a cornerstone of the credit union brand, but not enough credit unions extend the personal touch into their everyday processes. Some approaches, such as mass marketing, treat all members the same [...]
