News Archives

The value of measuring – and recognizing – good internal service

by. Laura Lynch Credit union drive-up windows often have signs instructing members about the forms they need--and requesting that members have those forms filled out before pulling up to the window. Members don't always comply. "[...]

Maybe the experience doesn’t matter (that much)

by. Ron Shevlin EY (is it not called Ernst & Young anymore?) released its 2014 Global Consumer Banking Survey recently. For a better review of it than I’ll provide here, see the summary on [...]

Why so serious?

Why so serious?

Those of you that have seen the late Heath Ledger’s exquisite and haunting performance as the Joker in “The Dark Knight” will surely remember the line, “why so serious?”  Even though the character of [...]

New year, new growth strategy

New year, new growth strategy

Should your credit union have a Hispanic growth strategy in 2014 because it’s the right thing to do or because it’s an investment in the future of your credit union? The answer is [...]

Creating a meaningful meeting

by. Dan Berger We’ve all been there: Stuck in what seems like an endless meeting where no clear agenda is accomplished. You look at your watch and realize you’re now late for your [...]

How one credit union effectively uses Pinterest

A hot marketing topic is the wide variety of social media platforms and how marketing professionals use them. We recently visited with Brenna Kowall, Digital Marketing Specialist with Firefighters Community Credit Union ($200 million assets, [...]

NCUA’s transparency double standard

by. Henry Meier I am a transparency kind of guy, so it has taken me a while to decide whether or not NCUA did the right thing coupling its Risk Based Net Worth proposal with [...]

11 spam words to avoid in your subject line

by. Jill Bastian An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As [...]

Simple: In name only

by. Ron Shevlin Congrats to the Simple team on their sale to BBVA. But truth be told, I never was a big fan of what they were doing. Maybe that’s too strong a statement. [...]