Get attention. Get your offer opened.
by. Joe Swatek Everyone seems to agree that the key to a successful direct mail marketing campaign is to convince the prospect to look inside the mail piece so you can sell your idea. While [...]
News Archives
Banking 2020
by. Ron Shevlin PwC released an excellent report recently, titled Retail Banking 2020: Evolution or Revolution? Reading through the report triggered some thoughts: PwC: Fewer than 20% of (banking) executives feel well-prepared for the future. [...]
Singing the tunes of credit unions with NCUF’s multi-award winner Christopher Morris
This industry is loaded with good people. I've worked in a number of industries throughout my career and I have never experienced so many happy people so eager to tell their story. I hope this [...]
92% of consumers see value in credit insurance
In today’s business world, the relationships you develop with your members are just as important as the hard work you put forth. Top notch customer service is essential for your credit union to obtain [...]
IRR tops the list of regulators’ concerns
For the past 6 years, financial institutions have been lengthening the duration of their loans and investments to slow the shrinking of interest margins. As a result, NCUA has become more concerned about Interest Rate [...]
Sharpen social media marketing with analytics
by. Georgann Smith Millions of conversations are taking place on social media sites, and chances are, some of them are about your financial institution (FI). Amid this mass of communication lies a wealth of useful [...]
Just how much is compliance costing your credit union?
by. Henry Meier A recent survey compiled by George Mason University provides the most detailed evidence I’ve seen of how much increased compliance responsibilities are imposing financial burdens on small lending institutions. Although the [...]
Avoid “creepy marketing” by using permission marketing
by. George Lawton Marketers across all industries face an increasingly uphill battle reaching a receptive audience for their products and services. While omni-channel marketing options may seem endless in this digital age, sometimes it feels [...]
Social media training 101 for credit union employees
New guidelines from regulators say financial institutions need to train employees on official, work-related use of social media. Learn the key components of developing an employee education program for your financial institution. by. Carie Schelfhaudt [...]
CO-OP Miracle Match Program is changing children’s lives
by. Cyndi Cohen Back in April 2012, Credit Unions Online introduced its readers to Credit Union for Kids, and the amazing work they’re doing to benefit Children’s Miracle Network Hospitals (CMN Hospitals) who [...]
CU Housing Market Insights: Recovering prices or red flags for a coming crisis?
by. Michael Corn There is a debate right now as to whether rising home prices are a sign of recovery or a sign of the beginnings of another devastating housing bubble. The monetary policy of [...]
Take me out to the ballgame…for a lesson or two
I have a love affair with baseball. I’ve written about it before, and I’ll do so again. With apologies to no one. The crack of a bat during batting practicing, echoing within an [...]
Starting a cash mob movement
Recently, Park City Credit Union, a Buzz Points partner, was recognized as Business of the Year for their involvement with Cash Mobs. Cash Mobs provided credit unions an opportunity to reach out to their community [...]
Is communication still an issue?
Throughout my travels , working with credit unions across the country and around the world, there is usually a lot of discussion related to weak communication between employees and management or among departments. This lack of [...]
How to create a unified brand presence
by. Fatemeh Fakhraie A disorganized brand presence is like a mullet: it’s business in the front, party in the back. But the whole thing doesn’t make a lot of sense or look that [...]