Post-Its pop for eye-appealing promotion
by. Joe Swatek A simple letter can become far more eye-appealing with the use of a colorful Post-It Note message. This is another marketing technique to file away for use when it can be most [...]
News Archives
Three questions to jumpstart a useful RBC debate
To paraphrase the immortal words of Buffalo Springfield, when it comes to NCUA’s Risk Based Capital Proposal, nobody’s right if everybody’s wrong. In proposing a more sophisticated Risk-Based-Capital framework for credit unions [...]
Remembering the good ol’ days….
Recently, I recalled the slogan "Baseball, Hot Dogs, Apple Pie and Chevrolet". We had a Chevy in the driveway, we watched baseball, and Grandma made Apple Pie on Labor Day. Sometimes we get so busy [...]
The effects of Uber on marketing
You’ve probably heard of Bitcoin. Maybe you know about Lending Club or Kickstart. You’re certainly familiar with Payday lenders. We don’t mention them during monthly competitive reviews for our clients of the [...]
What not to do as a leader
by. Dan Berger Leaders are humans; we make mistakes. But when we make them as leaders, those mistakes carry great weight and heavy consequences. So how do we prevent them? I’ve gathered a couple [...]
Engage the unengaged employee
by. Lisa Hochgraf, based on reporting by Karin Sand Prospective grooms deliver flowers, make reservations at a nice restaurant and get down on one knee, all in the hopes that the woman of their dreams [...]
Reputation Risk: Exhibit No. 2,357
By now, I'm sure many of you have read about Donald Sterling, the current owner of the Los Angeles Clippers. If you haven't, here are the Cliff Notes. Mr. Sterling owns an NBA franchise. He [...]
New ways to authenticate card-not-present transactions
by. Brandon Kuehl Consumer-facing solutions for authenticating digital transactions had been bandied about the industry a few years ago. These include an EMV card reader that individuals would use to authenticate their cards for online [...]
IRS inbound rollover guidance may both help and hinder
by. Todd Berghuis Retirement plan rollovers are a high priority for the IRS these days. That is not a criticism, because the portability of retirement savings is essential to workers if they are to have [...]
Unemployment rate tumbles; CFPB tinkers with QM mortgages
by. Henry Meier I’ve been holding off on posting the blog this morning and I’m glad I did. The unemployment numbers just came out and the WSJ is reporting that: “Americans gained jobs [...]
What keeps credit union executives up at night?
Credit union executives are facing more challenges than ever. In November 2013, Sundeep Kapur of Allied Solutions conducted a study on the challenges facing credit unions. The purpose of the resulting report is to: Release [...]
If you stand for nothing, you’ll fall for anything
October, 2014 is co-op month. More to the point, October 16, 2014 is International Credit Union Day. With Earth Day just passing a friend noted, “So, every other day is what exactly? Non-Earth Day?” As [...]
10 tips to becoming a great marketer
Last month, I was asked to speak to a group of liberal arts students at a local university for an “Advanced Marketing Concepts” class. After meeting with the professor ahead of time to discuss the [...]
What are the pros and cons of dedicated recovery space?
With NCUA’s focus on ensuring credit union’s are capable of meeting their RTO/RPO as evidenced through testing continues to grow, the appeal of mobile recovery units is shrinking. Most mobile recovery providers [...]
Evolution takes courage
by. Kristiana Lockman Sometimes relying on our history can hinder our best efforts to evolve an established brand. When things aren’t going as well as we’d hoped, when we feel unsure about what [...]