What are your best subject lines?
How many email campaigns have you run where the open rate and click-through rates were off the charts? Was it because of the content? The target audience? The timing? Or was it a killer subject [...]
News Archives
ROI for content marketing is right under your nose
by. Matt Neznanski Though it’s happened quickly, content marketing has grown into a powerful force in reaching and influencing a customer base that is mobile, empowered, and bombarded by brand messaging at every turn. [...]
Is outsourcing CPI a smart business move?
by. Sue Pennock When a CPI policy is issued, the cost of the premium is passed on to the borrower until they can provide proof that they are insured. According to the Insurance Research Council, [...]
How to build a better credit union community with CUinsight’s Randy Smith
by. Mike Lawson Always fun visiting with CUinsight Founder Randy Smith, as he has so much information running through his website. He's a great person to talk shop with, getting a pulse of industry trends. [...]
Good writing is essential to successful marketing
In marketing, good writing matters. Think about how often we are exposed to the written word every day just in e-mails, texts, tweets and Facebook status updates. Words have more power than ever in the [...]
Predictive analytics for dramatic revenue lift
According to the Aberdeen Group, companies using predictive analytics enjoyed a 73% higher lift in revenue than companies that did not use this technology (1). Taking these statistics into consideration, there is a significant opportunity [...]
Three ways to achieve more with your strategic plan
Without focus a strategic plan will flounder, but without accountability – it will fail. We’re no stranger to the strategic plan and the promise it can hold. We also know the familiar ambivalence that can [...]
The innovation equation
Empowerment + Collaboration = Innovation. How to get started on solutions to real life issues. In his recent post titled Disruptive Innovation In Financial Services Richard Branson states the compelling reason for innovation – to have a positive [...]
User-generated content is solid gold to marketers
by. Georgann Smith Financial institution (FI) marketers looking to connect with Millennials should consider tapping social influencers who produce solid user-generated content (UGC). UGC is media created by individuals, including content from unpaid sources. Why [...]
Why more compliance examinations – not fewer – could actually help your credit union
by. Ken Agle I am not terribly skilled in the art form known as golf. Though I have a set of clubs, and I do swing them every now and then, clearly, I could not [...]
Hurricane season – Is your credit union BCP ready?
by. Robin Remines I heard the other day that although 2013 was forecast to be an “active” hurricane season that it was actually quite the opposite. There were fewer named storms than expected. As I [...]
The top 5 myths about executive benefits
by. Christine Burns-Fazzi, Principal, Burns-Fazzi, Brock There is a lot of mystery swirling around executive benefits. A well-designed plan does more than pay for performance and longevity, or provide the ability to offer supplemental retirement [...]
The future of credit unions is community
Two weeks ago I gave the closing keynote at the Boards of Directors and Supervisory Committees Conference of the U.S. National Association of Federal Credit Unions in the beautiful Hawaiian island of Maui, on [...]
Lead them where they want to go
by. Matt Monge Very few individuals, if they’re honest, enjoy going to work every day in an environment filled with distrust, political maneuvering, and so many of the other ugly things that characterize too [...]
Matz – Credit unions don’t need no stinking buffer
by. Henry Meier When virtually every member of the House of Representatives signs a letter raising substantive concerns about one of your regulations, you can bet regulators take crafting an appropriate response seriously. So, I [...]