To me, marketing is more about psychology than anything else. Why do people buy one product instead of another? What drives them to pick a particular item off a shelf instead of another? Is it [...]
Credit unions are typically blessed by active and involved boards of directors. These individuals volunteer countless hours of their own time, combined with passion and energy, all in the pursuit of shaping and guiding a [...]
It seemed like a good idea at the time. Back in 2004, I signed up to run the Dublin Marathon. I trained well, but I knew the race would be a challenge. For those who [...]
by. Lisa Hochgraf "Who cares what you ate for breakfast?" was my first thought when I learned about Twitter during its early days. I thought it was just me. But recently I saw a presentation [...]
Tomorrow, DigitalMailer and many (if not all) of its clients across the nation will be closed in celebration of July 4th, marking the 238th year since the signing of the Declaration of Independence. How exciting [...]
Unlike banks, credit union executives are limited on how much they can contribute and receive from retirement plans. CUNA Mutual Group's Bruce Bauer (senior executive benefits specialist) spoke about this controversial subject at ACUC saying [...]
So, you just landed a job as a bank or credit union marketing professional. First of all, congratulations. In this day and age and with the current economy, your hard work and determination is commendable. [...]
by. Keith Leggett Once again, the National Credit Union Administration (NCUA) has confused its role as a credit union regulator for being the head cheerleader from the credit union industry. On July 2 NCUA Board [...]
Yes, the holiday fast approaches this Friday in 2014. How exciting! We the people celebrate our independence here, have a day off, and get back to the meaningful work ahead during our summer months. Or [...]
We argued over it in New Zealand. We yearned for it in Costa Rica. We talked about it in the UK. We launched new products aimed at it in Brazil. We interviewed members about it [...]
Assessing options for risk management and compliance requires consideration of the cost to integrate the results of these different capabilities. Creating an integrated view of risk and compliance is challenging since risks include fraud and [...]
By Guest Blogger Colonel (Ret.) Gary Steele, Senior Consultant at Diamond6 Leadership & Strategy, LLC, and a 2014 TMG Executive Summit speaker “Those who do not learn from history are doomed to repeat it.” George [...]
by. Henry Meier There are some things that just make no sense to me. For example, why can’t a country of 270 million sports loving citizens, many of whom grew up playing soccer, find [...]
During the Great Depression, Boeing employees couldn’t afford the tools they needed to remain employed, so they formed a credit union. by. Jennifer Rosenbaum BECU ($12.6B, Seattle, WA) was founded in 1935 as [...]
Introducing a guest post from Keith Winn, VP Marketing of cuZOOM, and CU veteran! It’s taken some 100 years, others 50 years, or even less. To do what? Essentially to develop the “perfect” member [...]
