3 steps to building a solid credit union digital marketing strategy
by. James Robert Lay Recently Ron Shevlin asked for a digital "bridge to the new world view - a map of 'how to get there from here.'" I agree this is a much better [...]
News Archives
Why credit unions don’t get their fair share of business
by. Ron Shevlin According to Callahan & Associates, at the end of Q1 2014, US credit unions had more than 98 million members. That implies that almost one in every three Americans belongs to a [...]
Five things I’m pretty sure that I’m not sure about
I’m getting older. That’s a good thing, mind you. It certainly beats the alternative. But as I get older, I seem to be less sure about a number of things. Motivation. I once [...]
Protect your credit union against HR compliance violations
A day in the life of an HR professional is perhaps one of the most complex within a credit union – given the number of different functions that must be completed to keep the organization running [...]
Talent development for the 21st-century
Our work with clients has increasingly focused on helping them to develop high potential leaders. Motivation, intellectual curiosity, insight, engagement and determination are all characteristics indicating potential. A recent HBR article “The Big Idea -- [...]
Emergency savings bleak? Starting to save is key
by. Amaia Kirtland More than a quarter of Americans do not have an emergency savings account. Of those who do, two-thirds have less than six months’ worth of living expenses, according to a Bankrate.com [...]
Collaborating your way to compliance
by. Amanda Smith We often talk about collaboration in the context of business and product development; however, collaboration can also play an important role in regulatory compliance. It is undeniable that the current regulatory climate [...]
How do health savings accounts (HSAs) work?
by. Kevin Boyles Health savings accounts (HSAs) have been around for nearly a decade. Having had significantly changed in the recent past, HSAs have adapted to the marketplace to fulfill Americans’ health care needs. As [...]
Credit union members use mobile differently than bank customers
by. Brian Day According to new research, credit union members and bank customers tend to utilize mobile banking in distinctly different ways. The study examined more than 2 million log-ins from 158,000 mobile banking [...]
Your credit union’s first impression
by. Larry Meador It’s no secret that first impressions are critical to building brand loyalty. Studies show that at least 59% of consumers report that a brand becomes a favorite of theirs almost immediately.[...]
A man a dog and his blog
by. Henry Meier Having waved my family goodbye on Friday morning as they headed off to Ocean City Md. I was a man alone with his thoughts and no blog to write so when I [...]
Marketing must know these key ratios
by. Rich Jones The basic Business Model for credit unions is very simple. It is Money in Money out. Credit unions buy Money ( deposits) from members (Cost of Funds) and then loans out those deposits [...]
What your site redesign can’t leave out
Unless you just redesigned your website, it could probably use a revamp. There a lots of things to keep in mind to make sure the new version of your website rocks, and content is one [...]
The importance of a strong mobile presence
Today, experts in the financial industry stress the importance of every financial institution having a strong mobile presence. However, many financial institutions worry that investing in a full-scope mobile strategy is too expensive and have [...]
Mid-year halftime review
We have officially turned the corner to the second half of 2014. The important question is…how are you doing with your 2014 goals? Just as it is important to review your marketing plan on [...]