News Archives

How to improve credit union email marketing strategies

How to improve credit union email marketing strategies

by. Larry Meador Email marketing is a vital component in any credit union’s marketing strategy. As a regular channel of communication, it provides gives members and potential members a peek into your institution. According [...]

Putting social first

Putting social first

Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had 30 minutes on the agenda – [...]

Not too early to prepare for TILA/RESPA

Not too early to prepare for TILA/RESPA

As fall approaches, we here in NAFCU’s regulatory compliance division are preparing for our Regulatory Compliance Seminar in Baltimore. In just a short few months – beginning Oct. 14 – we’ll be meeting to discuss [...]

Excellence, risk and Big Mike

Excellence, risk and Big Mike

by. Anthony Demangone Yesterday, Dan Berger and I travelled through North Carolina to visit some wonderful NAFCU members. We drove, so there was a good deal of sports radio, singing, and Dan glaring at me [...]

Use big data to create 360-degree view of consumer

by. Brandon Bogler There’s no doubt data analytics can be helpful to financial institutions (FIs) in a number of ways. These include identifying the profitability of specific customer segments, isolating consumer behavior trends, developing [...]

A judge’s perspective – writing your blog

The top 15 are writing their blogs this weekend, and here is a quick peek at the judges’ perspective. Some contestants say that they have so many thoughts and are unsure how to construct them [...]

What great financial institution brands do

What great financial institution brands do

Every credit union and bank wants a great brand. Not a mediocre brand. Not an average brand. A great brand. Many strategic plans and initiatives at banks and credit unions focus on branding. For a [...]

Credit unions can grow by giving members greater freedom

Credit unions can grow by giving members greater freedom

by. Bill Prichard It’s not the imaginative leap, but the operational challenge that makes efficiency in the age of “always on” access so puzzling. It is necessary – though not always easy – to provide the [...]

What makes a viral video?

What makes a viral video?

What makes an engaging video? Why does one video go viral and another doesn’t? The answer to that is both simple and complex: simple to answer, but complex to understand and produce. Videos go [...]

Logic, inconsistency and goals

Logic, inconsistency and goals

As a political science junkie in college, my classmates and I enjoyed debating any issue of the day. Often into the wee hours of the morning. Our professors joined in the game, often giving us [...]

The hot swappable life

by. Ron Daly A business associate was telling me a crazy story just the other day. He was holding out his credit card to pay for lunch and I noticed it was a shiny, newly-issued [...]