by. James Robert Lay Let’s talk about net promoter score for a moment. As a friendly reminder, NPS only provides insight into the intent to act by asking, “How likely is it that you [...]
I’m a dog guy. I had one growing up. We got one for the family almost four years ago. Since then Mazy has been a big part of our lives. She’s a happy [...]
Miss out on multi-channel and miss out on a great deal of opportunity There is a lot of excitement over multi-channel marketing and customer communications these days, and here’s why: Over 750 million users [...]
There’s a famous leadership quote that perfectly encapsulates the challenges facing today’s financial executives: Leadership is the capacity to translate vision into reality. With so many changes to “business as usual,” the threat [...]
As a frequent facilitator of strategic planning sessions, it’s my job to stay on top of credit union trends and issues. One of the more effective strategies to do so is of course to [...]
by. Dan Berger Most everyone in a leadership position has heard the phrase “challenge the status quo.” Maybe you’ve even said it once or twice. But before you challenge said status quo, look at [...]
by. Anthony Demangone A little more than 10 years ago, I walked through NAFCU's front door for the first time. Such milestones give one reason to reflect. Here are 10 thoughts from my first 10 [...]
by. Michael Ogden How important is offering mobile access to customers to the financial industry today? New smartphone lending data from CUNA Mutual Group answers that question: 63% of adult smartphone owners use phones to [...]
by. Bruce Clapp Two days in meetings in the board room of a local country club; a couple rounds of golf and some late night team building dinners – and all you have to show from [...]
From Bootstrap of the Year to Marketer of the Year to Brand of the Year (and plenty more!), the 2014 CUES Golden Mirror Awards certainly does not disappoint this year. To get an inside look [...]
by. Henry Meier I am exaggerating slightly but I have to do something extra to get your attention after getting my post out late this morning. Yesterday the Federal Reserve released a report detailing payment [...]
The law of averages presumes your credit union already serves Hispanic members. The sheer volume and growth of this decidedly “emerged” U.S. consumer market has likely brought many first- and second-generation Hispanics to your [...]
Socrates suggested that humans should do twice as much listening as talking, because we’ve been given two ears and only mouth. Ernest Hemingway noted that a person learns infinitely more by listening than by [...]
As the demands and job expectations on credit union marketers grow, many increasingly turn to the help of an outside advertising or creative agency. This represents a substantial investment in a credit union’s marketing [...]
3 common-sense ideas and one possible surprise. by. Kait Vosswinkel Advice on capturing the attention of Millennials ranges from cool to crazy, but it’s no wonder many credit unions—with their aging memberships—are [...]
