DiscoveryCon – what to expect?
The Discovery Conference - it's this mix of the benefits of going to a huge credit union industry conference with piles of content, networking, live chats - all online and all without the need to [...]
News Archives
How credit unions fit in at the International Summit of Cooperatives with Desjardins Group’s Stephane Bertrand
by: Mike Lawson CUbroadcast ventured north of the border for this episode and chatted with Desjardins Group's Stephane Bertrand about the upcoming 2014 International Summit of Cooperatives held in Quebec, Canada, October 6-9. During our [...]
Think, feel, do – the new pillars for marketing success
During the run up to the recession of 2008 marketing departments had already begun the transition of moving a greater percentage of their project activity in-house. It seemed to make sense at the time. The [...]
10 marketing myths that could be costing your credit union
1. Everyone is going to love this marketing campaign. “Everyone” is not a target market. Does everyone love Harley Davidson or Abercrombie? The key to successful marketing is appealing highly to a specific group of [...]
5 to 4
Five to four. Sounds like the score of a baseball game right? Well, it is not as simple as that, but rather it refers to an outside-the-box idea to enhance the efficiencies within the National [...]
Inside the Elevations Branch 2.0
When you love where you live, it matters where you bank. by: Lisa Sjo Elevations Credit Union, based in Boulder, CO, built their brand on that premise. It's about loving local, embracing differences, and reflecting [...]
The three Rs of executive-level recruiting
by: Dan Balough As an experienced business professional, you are aware of the high cost of recruiting and retaining employees—particularly your senior-level employees. Strong leadership can make or break a company, and as your [...]
Credit union drives down average membership age by tapping into teenage demographic
Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media. by: Bryan Ochalla Why hire a spokesperson for your financial institution when you can just tap [...]
American Consumer Council fuels credit unions and debates with NCUA on SEG issues – ACC’s Tom Hinton explains
by: Mike Lawson You may not have heard of the American Consumer Council -- you have now. Or may have already. These folks have nearly 150,000 members nationwide and are a direct conduit [...]
Not another comic book movie
Hollywood’s terrible, horrible, no good, very bad summer offers lessons on differentiation and market segmentation. by: Erik Payne American movie goers have shunned the Hollywood box office this summer. According to an August 29 [...]
Should we care about small credit unions
by: Henry Meier Yesterday, the Senate Banking Committee held a hearing ostensibly dedicated to examining the burdens faced by small financial institutions, including credit unions, and what can be done to help them. I say [...]
What can you stop doing and get a better result?
If you are not getting a recognizable ROI from certain marketing events – then you are throwing dollars away…STOP IT! Often these “events” are pet projects that are not only expensive to execute, but require [...]
5 conference-going tips to max our your members’ dollar
Credit union spending on live conferences is back. According to NCUA data, yearly industry expenditures on CU travel and conference expenses have nearly returned to pre-recessionary spending levels. This is good news. It shows that [...]
Stop worrying about the competition
The Yankees worry about the Red Sox. Microsoft worries about Apple. Heck, even Star Trek fans worry about Star Wars fans. Worrying, it seems, is a universal human condition. So why is it any different [...]
Levers of organizational change
Design the work environment to support transformation. by: Lisa Hochgraf “Actually changing what people do at work requires changing cues they receive from their work environment–cues they receive all day, every day, whether a [...]