by: Georgann Smith In a recent post, I wrote about the large budget share chief marketing officers (CMOs) expect digital and mobile technology will consume in the coming years. Recent reports suggest global marketing executives [...]
by: Henry Meier That is my most important takeaway from the FDIC’s biannual survey of unbanked and under-banked households that was released yesterday. If you are interested in getting these potential members into your [...]
by: Mark Arnold Financial marketers love to talk about brands and branding. And for good reason — they spend enormous amounts of time, money, and energy crafting and executing the brands they represent. However, after all [...]
Let me start by answering my own question. After reviewing a number of credit union websites, I have no idea. This being said, I do have some thoughts on what financial education should mean. Years [...]
Credit unions must review for unfair, deceptive or abusive acts or practices Historically, credit unions have used a member-focused approach in their operations with products, services and an overall strategic plan designed to serve members’ [...]
Regulations are a growing concern and many credit unions are finding themselves leaning towards choosing a home loan partner for the first time. Processes that you once felt confident with are now more complex and [...]
It’s one thing to design a branch to meet the needs of today’s consumer. It’s another to anticipate how brick-and-mortar facilities will be used in five, 10, or 25 years. To forecast [...]
by: Alex Johnson Financial institutions (FIs) are keenly aware that customer interactions through self-service channels such as ATMs, online, and mobile cost less than person-to-person interactions in the branch or call center. Applying analytic models [...]
by: Laura Bruck, VP of Marketing at EZ Shield Fraud Protection With the pervasive presence and engaging nature of social media, it wouldn’t come as a surprise if your organization has implemented social media [...]
by: Joe Winn Recent posts have approached the idea of “getting things done” from a variety of angles. Progress with Tedium analyzed how a detailed strategy, then following those plans to the letter, might make [...]
by: Henry Meier My friend Chris Pajak, who handles the HR consulting for the Association, has had the good fortune to work across from my office for the last several years, but the honor has [...]
In 2010, a wave of mobile RDC providers stormed onto the credit union scene in full force with the promise of irreplaceable ROI, member retention and a business promoting solution for the future. The ability [...]
At this point the fact that the credit union industry is consolidating at a rapid rate is common knowledge. In recent years the attrition rate has been roughly five to six credit unions a week [...]
Financial service providers compete on price, convenience and trust. The problem for credit unions is that the Internet has enabled members to access financial services that are often more competitive and convenient than services credit [...]
Is it congruent or running counter to culture? by: Lisa Hochgraf A corporate brand is the three or four words people consistently think of when they think of that company. A public figure’s brand [...]
