News Archives

The kids are alright

The kids are alright

Millennials are not saving, but holiday spending is up. by: Marc Rapport The holidays are here. It’s a cheery time, full of family and friends … and the gnashing of teeth about the spending and [...]

Reaching consumers through psychographics

Reaching consumers through psychographics

by: Mark Arnold Age. Income. Generation. Gender. Geographic location. You name it and marketers can segment it with many demographic tools. The reality is that all demographic and research tools are not created equally. While [...]

Leaves or content – which is harder to control?

Leaves or content – which is harder to control?

by: Laurel Stiller It’s fall and for many of us, that means it’s time for some hearty leaf raking. I love a beautiful fall day, with the sun shining and the whole family [...]

Credit unions – are ready to play in the big data game?

Credit unions – are ready to play in the big data game?

by: Peter Keers One of the best blogs I’ve read on credit union Big Data and Analytics (BD/A) in the past year is John Best’s  Everybody Wants to "Moneyball" Their Credit Union.  [...]

Humility and Gratitude

Humility and Gratitude

by: Anthony Demangone This is the week for being thankful. A national holiday devoted to giving thanks is a wonderful thing. Thanksgiving has always been my favorite holiday. The gathering of friends and family to [...]

Millennials love technology…Everybody knows that

Millennials love technology…Everybody knows that

by: Joe Winn But did you know…? Geico has created a marketing machine, one that can pump out memorable ad campaigns on a near-weekly basis. After looking at the competitive landscape, they realized their own [...]

Does EMV use tokenization?

Does EMV use tokenization?

by: Bill Prichard As part of CO-OP’s “Innovation in Payments” webinar held November 18, Caroline Willard, EVP, Markets and Strategy, and Michelle Thornton, Manager, Core Products, fielded questions about the latest security technology. What [...]

Why legalize pot banking?

Why legalize pot banking?

by: Henry Meier With snow coming the Meier family has decided to head over the river and through the woods to Grand Ma’s house on Long Island a little earlier than originally planned (I [...]

Are consumers ready for biometrics?

Are consumers ready for biometrics?

If Apple’s experiment with Touch ID is any indication, the answer to the above question may be a resounding yes. With the company’s increasing reliance on its Touch ID fingerprint authentication feature, iPhone [...]