CFCU’s Marketing Manager, Rebekah Monroe, talks about the implementation process and member & staff response Larky sat down to chat with Rebekah Monroe, Marketing Manager of Christian Financial Credit Union (CFCU), about the launch [...]
by: Sylvia Montgomery Referrals have long been an essential part of how firms get new business. Even with the growth of digital marketing and the changing habits of buyers, generating more referrals has remained a [...]
by: Bethan Cowper The payments landscape is in a state of flux and has been for the last ten years. However, we finally have the technological agility available to deal with change and meet consumer [...]
by: Alana Coticchia I recently had the opportunity to sit down with Hyland, creator of OnBase, President and CEO, Bill Priemer for an hour-long social media chat hosted on our Facebook page. We gave our [...]
by: Jesse Boyer Eighty-five percent! That’s the average savings a pilot group of credit unions have seen by eliminating print brochures and switching to Leeflet – a digital service that sends requested information directly to [...]
by: Amanda Lowery You’ve spent months (maybe years) aggressively courting members in their prime borrowing years to offset your credit union’s aging Baby Boomer population. You’ve run promotions, offered incentives, competed on [...]
Millions of people experienced those words as they rode my favorite theme park ride: Horizons in Epcot. While the attraction is relegated to memory, pieces of it will always live on. If you are in [...]
Marketing has created a "catch culture." Don't worry too much if you aren't sure what a "catch culture" is, because I’ve just made it up. Every day we find "the catch" lurking in shadowy [...]
We are all busy. Busy is not productive. This year let’s choose to make our professional (and personal) lives more productive by saving time wherever we can! Want to see these ideas on video, [...]
If credit unions had the national or world spotlight turned on them for three days straight, would the industry know what to do with that attention? Bad news, good news, any news….what would the [...]
by: Cameron Madill Google Analytics is a valuable tool for online credit union marketing. It allows you to track activity on the institute’s website and provides comprehensive information about how visitors found the site. [...]
by: Anthony Demangone You know how much I like a good walk. I wrote about how walking is perhaps the easiest path to good health. I wrote how a credit union created a walking track [...]
Worthwhile endeavors nearly always involve a bit of risk. CU Direct's recent "20 for 20" campaign was an ideal example of a high risk / high reward endeavor, where the company ultimately gave $60,000 to [...]
by: Henry Meier The financial industry’s push for a faster more efficient payment system in this country is finally gaining some traction. The question is: are the changes coming fast enough to satisfy consumer [...]
by: Ron Shevlin The assertion in the title of this post–that social media marketing is failing–will prompt one (or maybe more) of the following responses in people: Social media marketing is not failing! [...]
