Credit union marketing lessons from man’s best friend
Six months ago, we got a dog. My 11 year old had been begging for one. We made him do research about dogs, attend an animal camp at the local Humane Society, and promise to [...]
News Archives
Onsite: CUES Symposium 2015 Recap
I had the opportunity to spend the week at CUES Symposium 2015 in San Juan, Puerto Rico. I know, tough assignment for the first week of February. Some how we all manage through the 85 [...]
Avoiding death by drama: Easing credit union workplace tension
All of us have experienced it – the shared glances following a staff member’s comments, the curt responses to someone’s suggestion and the escalating email wars about seemingly trivial topics. Sometimes, co-workers behave more [...]
Building the brand promise
by: Georgann Smith A company’s brand promise is only as strong as the employees behind it. If the people who interact with the consumer don’t effectively understand the promise, how can they be [...]
Celebrating $1 billion: Making a difference for credit unions
by: Jane Chesbro We're very excited to announce that CUNA Mutual Group’s Total Benefits Pre-Funding (TBPF) program reached a major milestone in January - $1 billion in assets under management. This is exciting because [...]
Added benefits of being a credit union member
Aero Federal Credit Union explains the real meaning behind being a member at a credit union. by: Christina Pontisso “Not for profit, not for charity, but for service” this tagline was used many years ago [...]
In the race against the machines the machines are winning
by: Henry Meier If today’s blog has a theme it’s how technology is continuing to evolve much quicker than our ability to properly regulate it. Anthem breach likely to produce nervous members Anthem [...]
NCUA makes the case for bifurcating credit union industry
by: Keith Leggett In its proposed risk-based capital rule, the National Credit Union Administration (NCUA) makes the case for two credit union industries -- one comprised of large, complex credit unions and the other made [...]
Evangelism: How do you communicate your credit union message?
It’s a new year and I’m catching up on my reading. Clearly the financial services sector is in a tremendous state of flux. Everyone is scrambling to ensure they have the right mobile [...]
The strongest leaders have the most emotional intelligence
Strong leaders want to become even stronger and better at delivering bottom-line results. It’s the soft skills of leaders that produce hard results. The most effective leaders possess the highest Emotional Intelligence. The qualities [...]
Reduce the chances of being accused of discriminatory lending practices
Making the news recently are the charges against some to the largest auto lenders alleging discriminatory pricing of loans and other discriminatory lending practices. American Honda Finance Corp and Toyota Motor Credit Corp are currently [...]
Knockout slow processes at your credit union
Today’s consumers are conditioned to expect more and more information – quickly. This is changing your members’ expectations. They want information anywhere they are and they expect it now. Are your branches ready to deliver [...]
Is your marketing useful?
by: Theresa Witham Online, we have an overwhelming amount of competition for our attention, said Jay Baer, marketing strategist, best-selling author and president of Convince & Convert, speaking at CUES Symposium: A CEO/Chairman Exchange [...]
Car buyers save with credit union car loans
“Community banks fear them. Big banks think they can crush them. But over the years, the credit union has proved resilient. And unknown to most people, credit unions thrive by writing car loans.” by: Christina [...]
Look beyond the bottom line
Soon, corporate earnings reports and other year-end statistics for 2014 will begin flowing into the media, where they will be parsed by journalists and industry analysts. CUNA Mutual Group’s numbers will be among them, [...]