If it isn’t in the file, it didn’t happen
by: Cindy Williams We know that fair lending is a hot topic right now and rightfully so. We all want to do the “right thing” in our lending practices. So, we take the time and [...]
News Archives
Building member loyalty in a digital world
As Baby Boomers retire and Millennials grow up and increase their purchasing power, it’s important for credit unions to know who this audience is and what their expectations are. According to a report recently [...]
Robots aren’t taking over just yet
People will still make or break your spring mortgage loan success. All signs indicate that we’re in for an active spring home-buying season in 2015. Interest rates have remained surprisingly low, rent costs are [...]
A call to action to reduce credit union website calls to action
How many calls to action does your credit union’s homepage have? If you don’t know, I encourage you to add them up. Right now. And for those needing guidance in this exercise, we’[...]
How to get your return on investment through increased loan growth and profitability
How can credit unions garner a quality return on investment (ROI) from staff training, business development, marketing efforts, community involvement, etc.? Credit unions allocate a significant amount of money toward staff training. They also invest [...]
100 million members! Now what?
Q&A with Dan Kaiser, Senior Vice President, Lending & Payment Security, CUNA Mutual Group Q: Why are credit unions so good at signing up new members, but then not capturing wallet share from [...]
U.S. government working to speed up EMV adoption
by: Brandon Kuehl According to a White House announcement, as part of its “BuySecure” initiative, the U.S. government began a payment card replacement program on January 1, 2015. The plan is to issue more [...]
2015 CUNA GAC interviews: The Cooperative Trust’s James Marshall
The Cooperative Trust's James Marshall joins us at the GAC (out of breath from his breakneck schedule) to discuss conference activities, 2015 plans, and Thunderpunch!
Credit unions are dropping free checking too — but millennials don’t care
Still store your money in a national bank? Here are five reasons that will change your mind. by: Jess Miller More people than ever — over 100 million — are now banking with credit unions, even though [...]
Credit union marketers: The keys to selling quality auto loans
by: Patrick Grosserode Nearly 250 million registered vehicles are on America’s roads, according to U.S. Census data. Most of them are private or commercial vehicles and many of them are financed. Has your [...]
All your social media eggs
by: Michael Ogden Never….never, ever rely on one social media platform. Are you all Facebook or all Twitter or even all Google+? There were times when you could get away with that, but those [...]
Millennials and trust: Opportunity or demise?
Even after all the name calling (narcissistic, lazy, and indecisive- as described in a NY Times article) marketers are recognizing the potential of Millennials as something important to their bottom line. Afterall, these are the [...]
Onsite: Day two at CUNA GAC 2015
It’s day 2 of CUNA GAC and so much is happening that I’m actually not sure how to put everything into one cohesive recap, I’ll do my best but bear with me… [...]
Onsite: Day two, legislators visit credit unions at CUNA GAC 2015
Day two at the CUNA Governmental Affairs Conference brings Washington to the credit union community. Legislators take the stage to show credit unions their support. The common theme for 2015 was maintaining the credit union [...]
Three truly effective techniques for customer engagement
2015 will be the year that “customer engagement” takes center stage in the theater of c-level business strategy. Whereas in recent years much of the focus was on customer acquisition, C-Suite financial executives these days [...]