Label at your own risk
Marketers love labels. After all, labeling helps us focus our promotions. Since we know for a fact certain demographics are drawn to certain products and services we design entire campaigns geared to one or two [...]
News Archives
Culture Shock: Hiring new leadership can make or break your credit union’s culture
While there are many challenges ahead for credit unions to address in planning for the future, one of the biggest risks they face is the inability to maintain good leadership in the event of the [...]
John and Tom: An Apple Watch update
So last week the watches were finally released and Tom and I got to play with them at the Apple store. John's Impression: The watch was surprisingly responsive. I wasn’t sure it would be [...]
Credit unions can and do differentiate based on service
According to the recently released 2015 Temkin Experience Ratings, USAA and credit unions tied for the top spot in banking customer experience, each with a rating of 81%, putting them in 8th place overall out [...]
Value is in the added security
by: Brandon Kuehl Cost concerns, delays in smoothing out technical details and hold-ups among plastic card suppliers have slowed some community financial institutions’ (FIs’) transition to EMV chip cards. However, there remains strong value in [...]
It’s not about ideas. It’s about making ideas happen
We just launched the second stage of our THINK Prize Financial Challenge, answering the question “How might we use the power of communities to financially empower those who need it most?” The first stage of [...]
Do the meetings at your credit union suck?
by: Sean McDonald A recent study estimated that 32 BILLION dollars is wasted globally because of unproductive meetings. I’ve never been a big fan of meetings. Let me clarify that – I don’t like [...]
How credit unions can tap into 2015’s booming auto buying market
With 2015 predicted as a booming year for auto buying ($17 million in sales predicted for Spring 2015 by Forbes), we want to know how credit unions can get a piece of this pie -- [...]
Four ways to use social media for word of mouth marketing
by: Denise Bahs Does your marketing strategy include Word of Mouth marketing? The use of social media as a communication tool is unparalleled in Word of Mouth. For example, recently we’ve heard a lot [...]
Beyond banks
by: Joe Winn 40 million people in the U.S. belong to one of these. Over 100 million people hold membership with this. Enjoy the outdoors? Chances are, you’ve purchased from the largest of [...]
Payments: The choice is theirs
Those old predictions of a cashless society seem to draw nothing more than a shrug these days. While once a trendy piece of prognostication, these days it’s hard to find anyone who actually expects [...]
Mobilegeddon: Would your credit union website survive?
Mobile websites have never been more important than they are now. On April 21, 2015 Google changed its search algorithm again. With the latest change, sites that are mobile friendly (responsive) will be displayed at [...]
Illinois adopts mandatory auto IRA program
Illinois has become the first state in the nation to adopt an automatic enrollment IRA program. The intent of this program is to provide a retirement savings option for private-sector employees who do not have [...]
Succession planning blind spots
by: Deedee Myers, Ph.D. A mutual understanding between the chair and CEO about desired succession planning outcomes goes a long way toward organization success, both long-and short-term. On the other hand, when an effective [...]
Tools to get the job done
by: Anthony Demangone John Spence has a great talk that he does on accountability. There are five parts to accountability. First, you have to communicate the mission and responsibility. You have to have buy-in from [...]