by: Michele Dowis Here’s the scenario – your Credit Union’s Business Impact Analysis is complete and there are a high number of systems noted for immediate recovery. But your credit union technology team is [...]
Why would you want to take a risk at your credit union? You have plenty of members and besides, as Mark Weber from Weber Marketing Group put it, risk-taking is contrary to our nature. But [...]
Geezeo Chief Marketing Officer Bryan Clagett recently wrote a "A Letter to Credit Union CEOs" that appeared on CUinsight's Community section. In this extremely candid write up, Bryan shares how his credit union, along with [...]
by: Brad Powell "We're sensing a really deep, pent-up demand for automobiles. ... Auto loans are really a place where we can have our strongest impacts." - Ahmed Campbell, vice president of credit operations at Municipal [...]
by: Henry Meier The Supreme Court feels your pain when it comes to those increasingly ubiquitous demand letters sent to your credit union by Patent Trolls out to shakedown your credit union for using technology [...]
Building and living your credit union brand is challenging. After all, if it were easy financial institutions would be perceived as an Apple, Google or Coca-Cola (some of the best brands going today). Instead, most [...]
With the $600 billion they contribute to the economy each year, Millennials are transforming the financial services industry—but community financial institutions (CFIs) might not be adapting fast enough. Among Millennials—18 to 34 year [...]
If you’re like most credit unions, your marketing plan consists of goals for your social media activity and you have selected certain key performance indicators (KPIs) to measure. Each month, or quarter, you review [...]
I thought for the longest time that if I simply pointed out the needs my wife didn’t meet of mine, that that would be the most effective strategy to get her to meet them. [...]
The 2015 MAC Conference is taking place in San Francisco this year. Wednesday morning kicked off with a keynote from Jake Bennett of Seattle based POP discussing the “Coolest Trends in Marketing” followed by an [...]
by: Anthony Demangone The "status quo" is powerful. Extremely so. But why is that? What makes the status quo such a strong force? I think it is because so many people are invested in keeping [...]
Go where they go; know what they know. by: Lauren Giannini You can’t ignore the Millennials. Also known as Generation Y, Millennials make up the largest generation, more than 80 million people. This is [...]
by: David Jones An interesting shift in mindset was on display at the recent RSA Security Conference in San Francisco. People have stopped focusing on perimeter security – which is essentially the act of stopping the [...]
One thing banks don’t have that credit unions do have: cooperation among themselves. It’s a huge competitive advantage that has greatly benefited credit unions and their members. Credit unions work together, hence the [...]
by: Cyndy Stewart Financial institutions are not immune from having to invest in technology. At some point, in order to remain efficient and serve your customers, you will be forced to adapt to and implement [...]
