News Archives

eStatement adoption strategies and best practices

eStatement adoption strategies and best practices

Many credit unions offer electronic statements and paperless correspondence to their members. But despite advances in online technology, and in the face of popular sentiment to “be green,” most continue to struggle to increase paperless [...]

Going beyond the call center

Going beyond the call center

As digital strategies continue to proliferate throughout the credit union industry, the contact center has become essential. by: Nate Wentzlaff Calling a company about an issue can be a miserable experience.  Being transferred to four [...]

What jazz teaches us about marketing

What jazz teaches us about marketing

There are all types of music: classical, hard rock, rap, grunge and country. And then there is jazz—a unique music style born in New Orleans. During the Credit Union National Association’s Marketing Management [...]

Branch customers continue disappearing act

Despite a significant drop in branch transactions, increased cost of processing and minimal improvement in productivity, the reduction in the number and size of bank branches has not kept pace. by: W. Michael Scott, President [...]

What happens when credit union members move away?

What happens when credit union members move away?

A new survey by The Filene Research Institute tracked 862 people who moved to a different U.S. city between 2011 and 2014 and found that 69 percent of them did not change their financial [...]

The value of open innovation at your credit union

The value of open innovation at your credit union

by: Shazia Manus Innovation is an important element to successfully navigating the ever-changing waters of today’s technology-laden financial services environment. Open innovation is a particularly compelling form. With open innovation, one organization partners with [...]

Choose your own adventure…

Choose your own adventure…

by: Anthony Demangone I remember those wonderful books as a kid. Choose your own adventure. Do you take the crystal skull from the temple, or do you open the door? If you open the door, [...]

What does pizza have to do with credit unions?

What does pizza have to do with credit unions?

by: Preston Packer Do you remember the Domino’s Pizza commercial series from the late 1980’s – “Avoid The Noid”. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a [...]