Credit unions, email isn’t going away!
For all I gripe about email, it is a powerful tool that is here to stay. At least for a while. That being said, even the best tools have their limits. There are times when "[...]
News Archives
Portfolio reviews reignite dormant credit card programs
Credit card portfolios can be a credit union’s most lucrative asset, generating up to a quarter of the cooperative’s net income. However, dormant card programs are an all too often occurrence. When left [...]
If you do nothing else before the end of the year, read the book that inspired this post
Forgive me if the above title feels a bit like a directive, but the topic I’m addressing today is that important. Let me explain. For years I’ve been a bit like the proverbial [...]
The changing world of call centers
In today’s multichannel world, the call center is in the midst of a transformation. This transformation is comprehensive and involves rethinking performance metrics, staffing issues, and work space design. In the area of performance [...]
Credit unions: It’s time to break the rules…
The old adage goes: you need to learn the rules before you can break them. Many wise and famous souls have been attributed with saying some derivative of that phrase, from Pablo Picasso to the [...]
How you will make 2016 your credit union’s best year ever
We are now less than a few weeks away from 2016. A year that I believe is full of hope and opportunity, especially for credit unions who focus on using digital marketing to grow as [...]
Budget season tip: Do one thing to win hearts, minds & wallets in 2016
Recently, we wrote about the reality of budget season: how budget season always begins with ideas for big programs and changes for the year ahead, but ends with a tightly sealed budget, a small list [...]
Credit unions will own the next decade, if…
There are only 3 things Credit Unions must do to own the next decade in financial services. Everyone knows what they are, but it seems that few have the stomach to execute them… sigh. Credit [...]
To make progress, you need change
Time and time again we hear from Financial institutions who are in areas where they have been one of the few banks in town. They have had success for 60 years, but they are starting [...]
What about Baby Boomers?
Marketers are obsessed with millennials these days. After all, their sheer number is now outpacing the baby boomers, their spending power is nearly $2.5 trillion worldwide and they represent the future. But boomers are [...]
Fraud attempts on the rise: Website, mobile, and call center fraud intensifies
As data breaches become more widespread and as fraud tactics continue to evolve, countless identities have come to be available for sale on black markets that can be accessed, for example, on the dark web. [...]
Sweet ’16 growth strategies
According to the Chinese Calendar 2016 is the Year of the Monkey. The monkey symbolizes wealth and a knack for money. So “monkey-ing around” with the economy and financial market place will be a harbinger [...]
How to leverage customer satisfaction to drive membership
As you may have seen, Consumer Reports recently published a compelling report on satisfaction levels within financial services, stating 93% of credit union members rated themselves as “highly satisfied” with their CU. Contrasted against a [...]
Credit union business development on steroids
So, you want to do business-to-business selling. So, you have a limited budget. So, you are expected to positively differentiate your institution when you are going up against large banks with large ad budgets and [...]
Is Generation Z ready for the financial realities of college?
As today’s young people prepare for college – and for life after it – they’re facing two distinct challenges to their future financial health. Student Debt The Wall Street Journal reports that average student debt [...]