Earlier this past spring, Deb Schaffer of Chatter Yak! posted a great article titled: “Have you woven together your credit union’s marketing efforts, brand, and culture?” here in the CUInsight Community article section. After [...]
When I worked at P&G, we were taught that big, watershed ideas are rare. To make P&G more and more effective and successful, we didn’t need to reinvent the wheel, [...]
Conferences, list serves, seminars, webinars, white papers… there’s no shortage of information to digest when it comes to finding ideas to help grow and differentiate your credit union. While nothing is more important than [...]
The competition for loans has never been greater. It’s a market long crowded with traditional and non-traditional players, including credit unions large and small looking for the best options to make the most of [...]
When I first joined the NCUA Board in 2002, I made it my goal to meet with as many credit union officials and volunteers as possible from every state. The credit union community was very [...]
All around the country, August often means time with friends at barbeques, going on vacations and preparing for the kids to head back to school. Here in Washington, D.C., August means one thing – Congressional [...]
The Internet is ubiquitous not only at our workplaces and homes, but on the commute between them – we can’t go anywhere without our phones alerting us to a new email or even a traffic [...]
Baby Boomers are retiring in droves—with the age 65-and-over population expected to double by 2030—and most of them have little or no retirement savings. Among households ages 55 and older, 52 percent have [...]
Have you ever wondered where your marketing is falling short? Ever looked in the rear-view mirror after a campaign and thought, “why didn't our community get all over that,” or “people heard the message and [...]
Imagine a room filled with your members. All of them. Ones who have made your credit union their primary financial institution and those who hardly know you exist. Offer each a blank index card. A [...]
Right now, “Enhancing the customer experience” is a big topic within the financial industry. Innovations such as responsive design, mobile pay, integration of desktop and mobile, and personalized digital marketing all offer consumers what they [...]
Credit unions have a virtuous desire to create value for their members. So why do their management teams and member elected directors, fixate upon and reward for measures based upon profit extraction from members, instead [...]
For credit unions that operate a member business lending program, getting to know the details of a member's needs is key to establishing a long-term and successful relationship. As member service continues to evolve, this [...]
For thousands of years philosophers have asked: are humans inherently good (only to be soiled by society) or inherently bad (with social norms keeping us in check). This post doesn’t aim to solve what [...]
Have you ever wished you could move money between institutions faster than two days? Guess what - YOUR WISH WILL BE GRANTED! NACHA (The electronic payments association) has adopted a new rule to allow same-day [...]
