Are credit unions phishing for members?
I’ve had a tough time writing a blog for CUInsight this month. My writer’s block is due largely to the difficult time I’ve had deciding why a new book by George A. [...]
News Archives
No one likes a bully – so block them!
Some people just like to pick a fight. What do you do when someone picks a fight with your credit union on social media? Or maybe they are baiting you to engage with them? What [...]
Onsite: 8 states, 4 days, 2 leagues. Inspired because the mission is possible
I went on a bit of a credit union road trip over the past few days and I loved every minute of it (pictures at the bottom of this post). Personally the greatest thing about [...]
Data in the 21st Century: Marketing’s new reality
Data Who knew the name of the lovable android from 24th century Star Trek: The Next Generation would play such an important role in 21st century reality? Three hundred years from now, they evidently take [...]
Reclaim your credit union’s brand visibility at the ATM
Out-of-sight and out-of-mind – these have become issues for many financial institutions when it comes to ATM transactions. Branch offices aren’t the neighborhood fixtures they used to be and even if they were, ATMs long [...]
CMO+CFO=BFF
“What could a group of CFOs possibly want to hear a marketing person speak about?” I asked myself several weeks ago as I prepared a presentation for a group of credit union officers. The CFOs [...]
Budget season hot tip: Do ONE thing to win hearts, minds & wallets in 2016
It’s budget-planning season. That means many of us are spending our days pouring over spreadsheets, trying to make the numbers make sense, and making the case for squeezing a few dollars into (or out [...]
The website: Your credit union’s most important branch
The title says it all, but we think it’s so important (and so true) that we’ll say it again: your website is your credit union’s most important branch. This idea may prove [...]
Is interchange regulation the Godzilla of engagement?
Some might scoff at comparing Godzilla — a terrifying, destructive monster that lays waste to all in its path — to a relatively tiny amendment within a larger law. But I stand by it. Just look out [...]
8 social media pitfalls & opportunities for credit unions
We’ve all heard this: “More social media engagement is a must! More, more, more. Now, now, now.” That’s fine and dandy as a concept, but most marketers at credit unions are already spread [...]
Einstein’s advice to credit unions for more effective sponsorships
Credit unions are known for sponsoring events and causes that benefit their communities or members. That commitment to the greater good is part of the very foundation of credit unions’ existence. It’s a mindset [...]
A ‘Fitbit’ for learning
Fitness trackers like Fitbit are all the rage. They make it easy for people to keep tabs on what they’re doing to stay healthy by collecting data on exercise, sleep and other factors—and [...]
Scariest new trends in the world of internet security
On Part Two of my excellent BIGcast conversation with security expect Jim Stickley of Stickley on Security, Jim tells me of the scariest new trend he’s come across lately in the world of security. [...]
What happens at a successful strategic planning session
It’s officially the season for strategic planning as credit unions prepare for 2016 and beyond. Whether your credit union chooses to go off site with its team for a retreat or stays at the [...]
What is the Fed waiting for?
After its much-anticipated meeting this month, the Federal Open Market Committee announced it would not raise interest rates or make any changes in its conduct of monetary policy. By a 9-1 vote, the committee decided [...]