How could marketing kill your credit union? It seems like an odd question. Especially coming from the head of a marketing firm that serves over two-dozen credit unions within our movement, right? However, I do [...]
One of every three households in your membership is dangerously exposed to financial catastrophe through the loss of a loved one. It’s a very serious problem, but fortunately, one with a very simple solution – [...]
In November, more than 15,000 real-estate professionals gathered in San Diego for the National Association of Realtors (NAR) annual conference and exhibit. America's Credit Unions again used its exhibit booth at the conference to [...]
Knowledge is power. The more you learn about your members and your market, the more successful your credit union will be. Because more than 81% of American households bank online,* data gleaned from your website [...]
Wendy was the manager of a team of almost all Millennials. She wanted to put together training around how to handle unhappy customers. Her original idea was to share common scenarios and give her team [...]
After the recent terrorist attack conducted on the people of Paris, France by the despicable ISIS forces, individuals are left wondering what the world has come to. The United States on September 11, 2001 experienced [...]
It is open enrollment time—the time of year when millions of American workers select their health insurance coverage for the coming year—either through their employer or, increasingly, through the health insurance exchanges. This [...]
After recent events related to disasters, scandals and attacks consumed the news cycles, I asked myself why more organizations don’t take corporate preparedness more seriously. We all strive to improve internal processes, employee morale [...]
I stay somewhat befuddled and perplexed about this business of requiring credit unions to be members of the Credit Union National Association (CUNA) as a prerequisite to joining a state league. Credit unions pay dues [...]
Call centers. They’re often the first and preferred point of contact for customers wanting to do business with your credit union. While it’s important to provide an unparalleled customer service experience, agents also [...]
“We provide great customer service.” From advertisements and website mission statements, to sales presentations and trade shows, we’ve heard this message from companies in every industry more times than we can count. But what [...]
Over the past three years, I’ve been doing a little experiment with my children on their knowledge of credit unions, money, and saving. Each year, I’ve asked them four questions (noted below) and [...]
We build, champion, defend and grow a global credit union community that improves lives. Why do we care? Credit unions improve lives. Credit unions provide many with their first access to financial services. In country [...]
With EMV technology making its way into the U.S. marketplace, American consumers can finally breathe a sigh of relief at checkout. Or can they? While the global security standard is expected to cut U.[...]
I had another article written and ready to go for my latest contribution here, but in the minutes before I submitted it on the afternoon of Friday, November 13th, I saw breaking news accounts of [...]
