Earlier this month, I discussed the untapped potential of women around the world with attendees of the Iowa International Center’s Dialogue Series in downtown Des Moines. I also shared a bit of my personal [...]
“Another article about Millennials?” you might be asking yourself. I can guarantee this is unlike most articles you have read. The industry is buzzing about the opportunity these future homebuyers will create for lenders. However, [...]
It’s quite the conundrum: credit union leaders know they can’t afford to skip over lending to Millennials, but many haven’t yet figured out how to successfully attract enough borrowers under age 35 [...]
Strategic organizational growth doesn't happen by accident, or without plenty of care and nurturing. This is especially true with credit unions, where members benefit from growth, not third-party stockholders. Creating an intentional and forward-thinking strategic [...]
On a recent visit to one of my favorite retail offices, a few things caught my attention. A burnt-out bulb needed to be replaced, magazines in the waiting area had pen marks and ripped pages, [...]
Vying for the consumer’s attention is a very real struggle. The engagement war is being waged on many fronts as companies strive to influence their target audience and engage them at every turn. The [...]
The future of Credit Unions is highly reliant on a new population, larger than the Boomers and more relevant to Credit Unions now more than ever. The burning question Credit Unions are asking themselves and [...]
As many credit unions race to change their names, the best advice is to step back from the starting line. That’s because the finish line often means failure in the form of a made-up [...]
There are two kinds of presents: the kind you love to get, like a remote controlled helicopter, and the kind you need, like socks. With the Christmas season officially upon us, here is my list [...]
The cornerstone of competitive advantage and performance is the design of an organization. No matter how incisive and cunning your strategic plan is, an organization’s ability to reach its potential is jeopardized if the [...]
While transforming your culture can seem simple, it is perhaps the most difficult project an organization will ever undertake. Corporate culture can significantly affect all aspects of a credit union’s operations and sales, so [...]
For years advertising agencies and businesses large and small have understood that word of mouth is the most powerful marketing campaign of all. Forbes magazine recently called Word of Mouth Marketing the most important social [...]
Many runners sign up for a race to motivate themselves to train harder. Musicians, too, reach their pinnacle when they perform for an audience. And perhaps credit union leaders give their latest project a special [...]
My parents are awesome. I am really thankful for their diligence in teaching my twin sister and me the value of hard work and instilling a solid work ethic in us. We learned that there [...]
In case you didn't hear, we found water on Mars. No, not those waters. Liquid, flowing water! You're allowed to be amazed. It isn't mountain stream fresh, nor is it warm beach salty, rather, it's [...]
