People are vocalizing- perhaps more than ever before- a desire to see change. There is strong sentiment that we have been failed by our government, by large corporations, by organized religion. The only one looking [...]
Imagine yourself here with me right now. I am holding a marble, which I give to you. To fully understand what happened during that transaction, let's look at it more closely. I took a marble [...]
1) Predict and react to market shifts Netflix started back in the late nineties as a way to rent DVD’s without late fees, but they knew they couldn’t do that forever as technology [...]
(NOTE: Much like my last article on Donald Trump for Credit Unions, this is not an endorsement, nor is it even a political discussion. I’m simply looking at candidates and campaigns from a marketing [...]
Running an in-house collections operation can be taxing on an organization. However, with the burden of delinquencies, it’s an inevitable and necessary aspect of lending. Like we say around our office: if you’re [...]
This is a time of change for the credit union movement. CUNA has evolved, and now we watch the NCUA enter its own period of transition, with Chairman Debbie Matz departing this week and Board [...]
In our recent credit union marketing survey, we learned that credit union marketers across the nation are interested in attracting a youthful demographic. No big news here: especially since the average age of a credit [...]
Before you sign an expensive contract with an SEO firm, consider doing a little SEO DIY. There are several things you can do right now to optimize your site for search and boost your rankings. [...]
The email came in. “Strange. Dan is supposed to be flying,” I thought to myself. The Dan I reference is Dan Berger, NAFCU’s CEO. And yes, he was flying. Flying to speak to a [...]
Chances are that if you are reading this, you have an interest in changing something or rocking the establishment in some meaningful way. If that's the case, I applaud you, because financial services more or [...]
Ernest Hemingway—some would say he was the greatest storyteller of his time. My grandfather grew up with him in Oak Park, IL in the early 1900s. I always loved his writing and thought it [...]
Credit union board members, most often operating as volunteers, are tasked with providing input and guidance on a wide range of issues, including the all-important area of compliance. But with so many requirements to keep [...]
“Audit” isn’t a word that marketers are typically familiar with, but who says finance is the only department who gets to experience auditing joy? With constant changes in the financial industry we are seeing [...]
In a recent statewide consumer survey conducted by Georgia Credit Union Affiliates, 66 percent of respondents said they learned about finances from life experience. To me, when I see “learned from life experience” that means, “[...]
Announcing my retirement as NCUA Chairman was not a decision I took lightly. It was the culmination of a great deal of thought and soul-searching. But after serving 11 years at NCUA, including a full [...]
