START paying attention to Generation Z’ers, STOP trying to penetrate the Millennial market, and CONTINUE your current Millennial MARKETING PLAN. I do not want to talk about Millennials. Everyone is interested in targeting and [...]
Day two of the Financial Brand Forum picked up where day one left off. From the packed room for the opening keynote address at 8:30am the marketers were able to survive the allure of [...]
The Financial Brand Forum has quickly become a must attend event for credit union and bank marketers and anyone interested in marketing, advertising, branding and retail delivery over the past four years. The Forum was [...]
While credit unions focus their attention on technical defenses, social engineers are completely bypassing them. Even small credit unions are being targeted by phishing emails hiding ransomware or strange callers asking employees to verify their [...]
Words like “typically”, “historically”, “in the past” and “previously” are used to describe how prior experiences can be used to understand the possibilities of future outcomes. Historical analysis is often a good starting point when [...]
Empowering ourselves to continually reach and serve an expanding Hispanic population and foster member growth requires building bilingual teams effectively. Attaining success benefits both team members and credit unions in measurable ways. It increases the [...]
Risk management – measuring risk and planning how to mitigate it – really is a hot topic for credit union professionals right now, but what are the regulatory examiners looking for when they evaluate the risk management [...]
A few weeks back I got hit up with an attractive promotional offer from Uber. It arrived via email and for the most part I tend to read stuff I get from them. And why [...]
Many say it's the year of Live Streaming. Why? It's an excellent way to stand out in the now very busy digital age space. Live streaming takes the popular video component and integrates it into [...]
Despite the fact that regulators continue to delay a ruling on overdraft services, consumers continue to need help with managing their finances from time to time and financial institutions are struggling to find reliable sources [...]
I had recently watched the movie and was reminded again of just how bad the mortgage crisis of 2008 really was. As a credit union marketing provider, all of a sudden all the mortgage campaigns [...]
The Basel Committee on Banking Supervision, which is headquartered at the Bank for International Settlements in Basel, Switzerland, calls itself “the primary global standard-setter for the prudential regulation of banks and provides a forum for [...]
As a CUSO dedicated to helping our nearly 100 credit union participants enhance member experiences, we are constantly analyzing member feedback data and reviewing industry trends. As we released our latest benchmark using 1st quarter [...]
Organic labelling – it’s a development that has evolved slowly and quietly across the nation, and has caught mainstream attention in the past few years. Consumers want organic produce and meats, farmed nearby and without [...]
It’s a familiar scene. Budget cuts, increased responsibilities, less time to do more. I could be talking about nearly anyone. I am talking about the media. Their jobs are getting harder and more scrutinized. [...]
