Low loan rates. Personal service. Cooperative. Democratic and member controlled. Flexibility. Dividends. These are a few of the words we use to describe credit unions in our marketing and in our shared institutional language. Here [...]
Here are two sobering stats to kick off this post. According to Bank Rate, 76% of Americans are living paycheck-to-paycheck. Pew reports that nationally, only 51 percent of adults are middle-class. In 1970 that number [...]
The Millennial Generation has proven difficult to define beyond the generally accepted birth year span from about 1980 to the year 2000. Mark Traphagen, guest on my BANK ON IT Podcast show and the Senior [...]
A full-page ad in a recent issue of Adweek magazine caught my eye. In the ad, a massive, tattooed and fairly grumpy-looking sumo wrestler stands imposingly in front of a tiny smart car. To the [...]
If you’re a credit union marketer searching for “cross-selling best practices” on the internets, then you’ve seen the lists. There are a lot of lists out there, and the bad news is that [...]
Not too long ago, I adopted a four-word phrase that has evolved into a personal maxim, both on a professional and personal level. While I cannot recount the specific origins of this particular statement, the [...]
With State Legislatures shutting down and Congress going into a summer hiatus now is that time of year when credit unions stop and wonder why they even bother with politics. After all, the bankers seem [...]
Traditional Marketing is dying. Or so it’s been said. But is it really? There has been much debate on the topic and while it cannot be denied that many traditional marketing channels have seen [...]
Entering January 2016, there was a sense that the Federal Reserve (“Fed”) was beginning the process of returning interest rates to ‘normalcy’. Bankers began coordinating how to handle a rising rate environment, both from an [...]
Be Relevant Many millennials have never known a world without the internet, and now the internet is their world. Sharing, watching, posting, reading, reviewing. All of those things are happening with or without your branch [...]
You know your mortgage loan originators (MLOs) and loan originators (LOs) need training. But do you know how much, and which type for each? We’re here to unlock the mystery. At CUNA, we provide [...]
For decades’ researchers have looked for the factors that cause certain individuals to be more effective than others in the workplace. They have analyzed everything from personality traits to team composition to email patterns to [...]
In member business lending, we often focus a lot of our energy and attention on product-specific information, as well as policies, procedures and legislation. While this is all well and good, what really matters to [...]
Less than two months after the Department of Labor (DOL) released its final fiduciary rule, a flurry of lawsuits has been filed to overturn it. The DOL’s controversial rule expands the definition of fiduciary [...]
With millions of impressionable young consumers watching on, Google boldly turned its back on the payday lending industry, banning the most aggressive providers from advertising on its website. While it’s clear Google believes payday [...]
