News Archives

Measuring marketing results

Measuring marketing results

To measure, or not to measure marketing? This is no longer an option. Across the industry, Senior Management is now calling out marketing officers to prove ROI; to show that the money they're spending on [...]

Does a HELOC makes sense for you?

Does a HELOC makes sense for you?

A home equity line of credit can be a valuable tool, but is it right for you? According to a February white paper from CoreLogic, “During the first three quarters of 2015, lenders originated nearly [...]

5 tricks to save money

5 tricks to save money

1. Always use cash We live in the days of Apple Pay, Samsung Pay, and other digital wallets. Holding your phone up to a machine doesn’t really feel like spending money, but if you [...]

Being there when they need us

Being there when they need us

Life can turn on a dime. Major milestones and unexpected moments create a unique and unpredictable journey for each of us. For some, that unpredictability can be what makes life worth living, but it also [...]

Time to clean the windshield and look ahead

Time to clean the windshield and look ahead

Mortgage origination market share for credit unions rose significantly coming out of the financial crisis a few years ago. We celebrated increased business but wondered if credit unions could sustain their game—or would the “[...]

CU-branded card – Get in my wallet

CU-branded card – Get in my wallet

An app was just released that allows drivers to pay for tolls from their phone. The app, called FastToll, keeps track of toll plaza locations, and figures out which state to send the payment to. [...]

“The Experience Gap”

“The Experience Gap”

Credit unions are facing unprecedented challenges. On one side you’re being squeezed by big banks with deep pockets and, on the other, by out-of-the-box thinking Fintechs and digital disruptors. But perhaps the biggest threat [...]