3 tips for saving money during cold and flu season
Even if we wash our hands and try our hardest to stay healthy, the reality is cold and flu season is upon us and often can’t be avoided. Even if you’re not feeling [...]
News Archives
How to financially finish out 2016
Take stock of your finances If you set financial goals for this year, it’s time to see how well you did. Even if you didn’t set any goals, it’s important to have [...]
Give the gift of financial education
The holidays are here again, and for millions of people, the food, gifts, decorations and travel will be an overwhelming burden on their budget. This season is an opportunity for credit unions to stand out [...]
3 indicators to ensure you have the right technology
A credit union’s technology strategy is important to its success. However, knowing what technologies to choose and learning if they are effective can be a difficult task. The most common approach to a technology [...]
The royalty of insightful financial services content
‘Tis the season. Yes, it’s that time of year for holiday celebration and reflection of the past 12 months. In 2016 we saw many lists produced of fintech and financial services influencers. How these [...]
6 things to remember when budgeting for Christmas
We all know that money can get tight around the holidays. There can be a lot of pressure to find the perfect gifts for the people we love. There are a few things you should [...]
Digital marketing tactics to retain your members
The two biggest challenges that any credit union faces are how to grow their membership numbers over time and how to retain the members they already have. Successful member retention is a product of a [...]
We don’t want to grow just for growth’s sake
It’s a comment I almost always hear during strategic planning sessions, and it reveals a potentially disastrous mindset. Growth isn’t an option to consider, but a necessity to start planning for now. The [...]
Leave the puzzles to Zelda
When I was growing up, I enjoyed video games. It didn't hurt that I am part of that generation who experienced the "golden years" of console gaming. My first system was an Atari, then a [...]
How to create a successful holiday marketing campaign
The holidays provide the perfect opportunity to connect with your customers or prospects by celebrating the spirit of the season. Marketers can leverage the emotion of the holidays to engage with consumers to build both [...]
Learning from John Glenn, an American Hero
“When the new becomes commonplace, people become accustomed to it.” We’ve all had that experience where we are so used to doing something a certain way that it becomes mindless. We may not even [...]
Successful marketing means working together
Football playoffs are in sight and whether you root for college or pro, the winningest teams work together. The busted play that produced a pick six? Somebody wasn’t paying attention to their play assignment. [...]
Will expanded Field of Membership (FOM) rules disrupt cooperative spirit of credit unions?
Credit unions have always epitomized the spirit of collaboration. Sharing tips and tricks, best practices, aggregating volumes to shared vendors, are all hallmarks of the U.S. credit union industry. But there is a recently [...]
A tale of two websites
Once upon a time, in the kingdom of URL, there lived two identical twin Online Marketing Managers. They managed two of the king’s banking websites which were the same in every way: They looked [...]
What to do if you’re Pinterested in the perfect gifts this Christmas
Christmas is a time for giving and for showing your loved ones what they mean to you. It isn’t about how much you spend or if you give (or receive) the latest gadget on [...]